If you run game of chance promotions, you’re likely familiar with the ‘joy’ of obtaining permits. David Kelly, found....
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Three industry experts respond to the question, "Is disruptive advertising dead?" in the latest edition of our regula....
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Kylie Jane Wakefield writes that creating buyer personas these days needs to be a combination of behavioura....
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In a sleek, elegant and minimalist world of design spearheaded by Jony Ive (product), Tom Ford (fashion) and Za....
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Con Raso explains how music can be used to gather data for a more personalised customer experience.....
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There are some big precedents for what's now happening with programmatic advertising, all pointing in ....
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Jaci Burns writes that the controversy engulfing Subway and its long-time spokesperson Jared Fogle is j....
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Sharon Zeev Poole writes that while using the 'family' angle is a positive in marketing and PR, there can ....
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