How to safely run a trade promotion
If you run game of chance promotions, you’re likely familiar with the ‘joy’ of obtaining permits. David Kelly, found....
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Brain trust: Is disruptive advertising dead?
Three industry experts respond to the question, "Is disruptive advertising dead?" in the latest edition of our regula....
Using affordable online tools to help formulate buyer personas
Kylie Jane Wakefield writes that creating buyer personas these days needs to be a combination of behavioura....
How bloggers dethroned the endorsement power of celebrities
In a sleek, elegant and minimalist world of design spearheaded by Jony Ive (product), Tom Ford (fashion) and Za....
Using digital music as an activator to gather data
Con Raso explains how music can be used to gather data for a more personalised customer experience.....
Automation is paving the way for change, again
There are some big precedents for what's now happening with programmatic advertising, all pointing in ....
Subway is learning the risk of celebrity endorsement the hard way
Jaci Burns writes that the controversy engulfing Subway and its long-time spokesperson Jared Fogle is j....
Is it a good idea to market your company as a family business?
Sharon Zeev Poole writes that while using the 'family' angle is a positive in marketing and PR, there can ....