Beyond demography in a fragmented digital world
Demographics were the best we had, writes Steve Sammartino. It’s time to move on.
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A future path for Foxtel
Samuel Tait discusses the state of the television industry and suggests a future path for disrupted pay TV giant Foxtel. ....
Map your B2B content marketing plans in five easy steps
Will Griffith shares five steps towards generating a useful content marketing strategy that makes the most of your resourc....
Big data’s big social impact
Carol Morris explores the big challenges charities face in harnessing data to drive donations – most notably a lack of s....
Analysing the chief marketing technologist
Analysing what makes a great customer experience
Roxana Strohmenger and Thomas McCann discuss measurement of CX, helping brands determine what is working and what is not.
Survival tips for a smaller, chunkier world of advertising
The world of advertising is changing: from campaign-focused to always on, from TVC to omnichannel, from promotional to ent....
Your contact centre’s impact on customer experience
The challenges for the contact centre can be opportunities for the marketing team as customer experience becomes the compe....