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Why are so many professional services firms mobile-unfriendly?
Since early 2014, mobile internet use has exceeded desktop internet browsing. Social media strategist
How a stint in advertising makes you a better marketer
Solange Francois took the leap to the other side, from marketing into agency land, and brought back these insights.
The missing link in personal branding for employees
In today’s competitive environment, working on your personal brand is crucial, writes Craig Pearce. But too often e....
Take my money! – cartoon
Monday means Off Brief! – a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
All brands need is love
Love is a many splendored thing. When people are starved of it, they get angry and that’s never good for either bra....
The changing look of love: Visual representations of love on Valentine’s Day
Rebecca Swift, director of creative planning, iStock by Getty Images, looks into the visualisation of love.
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No matter their title, everyone works in marketing
Companies need to stop viewing customer experience as a series of discrete interactions, writes Andrea Dixon.
