LinkedIn 2020 – the juice in review
LinkedIn aficionado Sue Parker considers the myriad of changes and updates that the leading professional platform rol....
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Demystifying authenticity on TikTok
Most people assume that TikTok is exclusive for Gen Z, but 50 percent of its users are between the ages of 18 to 35 â....
Five ways to improve your customer and employee experience
Experience management (XM) will play a pivotal role in optimising value for customers and working smarter in 2021. Vi....
Three free ways to improve your website ahead of the festive season
As businesses prepare for the festive season, Mark Randall shares three simple and free tips to improve a brand's web....
How to convert and retain consumers in an age of choice
With consumers revelling in the privilege of choice, the role of marketing has never been more crucial in the process....
Woke to broke? The why, how and what of purpose-driven marketing
Are brands capable of influencing behaviour and doing genuine good? Nikki Moeschinger considers the roots of the purp....
How top landing pages convert in under 8 seconds
Creating a landing page is like creating a profile on Tinder.Â
Don’t leave your customers on read
Kat Warboys considers digital transformation and how dynamic businesses are diversifying customer experience m....
