Using BPM and decisioning technology to offer best-action customer engagement
Marketing publisher Paul Lidgerwood spoke with EY's Bill Dow and Pegasystems' Rob Walker in Las Vegas rece....
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What happens when we treat customers as friends – or foes
Patrick D'souza discusses the animal kingdom, and how whether we think of people – including customers – as frien....
Three examples from the future of automated, predictive decisioning
The Pegaworld conference in Las Vegas last week gave an insight into the opportunities of computer-based decisionin....
Solving big data’s connectivity challenges
Craig Law examines the concept of data lakes, and explains why data is only as useful as the insights that can be dr....
Why IT’s new top priority is customer experience
Robin Marchant outlines the shift which has seen IT departments' focus switch to customer experience, and why markete....
Election 2016: how social media is changing political campaigning
David Waller continues his election 2016 coverage, today discussing social media followings for the top running parti....
The four key challenges of digital transformation and how to tackle them
Mark Cameron outlines four key challenges that need to be addressed to drive successful digital transformation.
The evolving transformation discussion
Mark Henley discusses the hot topic of transformation, and how to end up like Uber, not Kodak.