Why Google, Amazon, Facebook and Apple – not disruptor brands – are your biggest threat
Trying to prepare for disruptors is a fool's errand, says Jarther Taylor. Concentrate on understanding your customer....
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How AI is already transforming customer service
Kate Leggett has some examples of areas where AI-driven customer service is delivering real results.
Experimenting with ephemerality: what marketers and creatives need to know
Kay Hsu urges brands and marketers to consider how shorter ads and disappearing stories can lead to ....
Which mobile messaging interface should your business use?
In the second part of her 'Building a Blueprint for Mobile Messaging' series, Angie Bell outlines the uses and benefi....
Your presentation is backwards – here’s what you need to do
There are a number of consistent flaws across a wide range of poor business presentations, says Joel Thomson. Here's ....
Building more productive industry-university partnerships
Michael Valos and Alvin Lee explore the benefits and barriers of fostering re....
Want to provide great service? You might have to break some rules
The best experiences Steve Sammartino has had with brands were when someone in the organisation had t....
Bulldozing walled gardens – combining social and search
Too many organisations are siloing their digital teams, says Paul Korber. A holistic approach to social and search ....