Digital media buying and transparency – should agencies and tech providers be cut out?
It's tempting for brands to consider an in-house model with one or two tried-and-tested tech stacks. Mitch Waters say....
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How China is rebooting retail
Far from being dead, physical retail plays an integral role in the 'new retail' strategies of leading Chinese brands.....
“The cost of falling in love”: why price obsession is losing your brand money
Price marketing tactics ultimately leave millions on the table, says Dr Ross Honeywill. Here's why focusing on price ....
Emotion, experience and impact – more important than ever
Face-to-face communication is going out of fashion as technology advances, so we could be forgiven for thinking that ....
Think about your customer’s brand, not your own
Forget developing your brand, advises Steve Sammartino, focus instead on building experiences that help your customer....
Tech and the future of physical retail – a view from SXSW
Retail marketing has been a hot topic of discussion at SXSW so far. Rob Currie reports from the conference, with exam....
Why your brand must have a position on gender
As marketers, we have a powerful platform to change the role models and messages society sees about gender, says Anne....
It’s about control: the perils of misunderstanding personalisation
There's plenty of research about retargeting's benefits, but Tyler Greer would like to see research on the damage don....