The CMO’s next challenge is to stop brands becoming data-driven pests
Data-driven marketing can often just mean very smart spam, a surefire way of undermining value in a brand, writes Mar....
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opinion
There are many roads to influence for brands – but only one common element
Gillian O'Sullivan writes that influence is driven very differently in different industries, but there's one underlyi....
Staying ahead of the shopper marketing shift
Simon Tebbutt reviews the current fascination with shopper marketing and reveals the key stic....
Brand in the ‘age of customer experience’
Marketing has entered into the 'age of experience', as Paul Taylor describes it. The creative director -....
Why milk is the secret ingredient in export to China
After various food safety concerns in recent years, ecommerce grocery shopping is getting big in China, writes Mat Mc....
Horrible days in marketing #43 – cartoon
Let's go Off Brief! - a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
This week, N....
10 key steps for running an awesome ideation session
Dr Ken Hudson shares his 10 key guidelines for a productive ideation session that has momentum before it even starts.....
Video inventory can’t keep up with demand but it’s increasing – fast
This week's launch of the second annual 'State of the Video Industry Report' revealed that almost a quarter of onli....
