99 problems but a brief ain’t one
Grant Flannery and Chrissie Malloch challenge marketers to hit them with a business problem.
It....
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Apple Watch: how marketers can prepare for the wearable revolution
Danny Gorog writes that with Apple's entry into the wearables market with the Apple Watch next year, now is the time ....
The return to creativity
Big data and the use of technology have dominated marketing conversations in recent times, but among the chatter we'v....
Successful social media incentives #14 – cartoon
Monday means Off Brief! - a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
This we....
Facebook has abandoned social marketing
Facebook has announced one more change with some marketers claiming it is the end of the free ride. Here Luc....
Pie Face collapse a lesson in biting off more than you can chew
John Rice of Griffith University writes that Pie Face's ambitious expansion moves have ultimately led to its downfal....
Getting the most out of Net Promoter Score surveys
Many global brands are using Net Promoter Score (NPS) surveys as measuring customer satisfaction and loy....
How to boost your skills and experience to take the next step in your career
Chorus Executive's Chris Khor answers marketers' questions about careers and skills. This time she discu....