What every marketer really needs to know about neuromarketing and behavioural economics
Much of what comes out of behavioural economics and neuromarketing is already well known to seasoned mar....
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Have you heard there’s a new iPhone? – cartoon
Monday means Off Brief! - a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
Know your Weishi from your Wanpai – how brands can play on China’s social video apps
Video sharing apps are huge in China too, but their names aren't quite as familiar as Instragram or Vine. Mathew McDo....
Mobile app marketing campaigns: The practical stuff
While planning, distribution, legal issues and ongoing maintenance and support aren't what marketing pro....
Content: it’s a media job, stupid!
Sergio Brodsky argues the case that media agencies are the only safe home for a brand's content strategy.
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An Apple a day – the healthier option for branded apps
New health tracking features of Apple iOS 8 present opportunities for brands in industries from healthcare and insura....
Merging location-based analytics with other data sources is where the true power lies
The full potential of location-based data is realised when it's married with other sources, write Mu Sigma's Vibhav A....
The latest weapon for real estate marketers – cartoon
Monday means Off Brief! - a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
