Avoiding the pitfalls of multi-channel customer engagement
Daniel Aunvig, head of customer intelligence for SAS Australia and New Zealand, explores the common pitfalls of customer e....
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How to find a mentor
Christine Khor answers your questions about work and careers in her regular column, Hire Intelligence.
What marketers need to know about artificial intelligence (AI)
First it was big data, then content marketing. Now Mark Razzell is predicting artificial intelligence (AI) will be the nex....
Five ways marketing can be more like sales
Aden Forrest, ANZ managing director, Marketo, suggests how marketing can have more influence on business outcomes and chan....
Can the market for design be redesigned?
Business leaders who understand market-design rules are in a prime position to out-innovate their competitors, writes Sér....
Information design: how marketers ‘construct’ consumer preferences
Adrian Camilleri, lecturer in marketing at RMIT University, writes that information is to marketers as walls are to archit....
Coca-Cola says ‘pay to play’ social media is an opportunity
As social media increasingly asks marketers to pay, Coca-Cola has proven paid campaigns can work just as well as relying o....
B2B big plays: standout news and events from April
Kimon Lycos, who runs the B2B Marketer group on LinkedIn, discusses the news and events in B2B marketing around the world ....