Losing touch? Remastering the art of customer conversation
Despite its endless abundance, data is a scarce resource for marketers. According to Lauren Forrester, even the most....
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Fix your feedback – how to turn surveys from chore to choice
After a long, tedious phone call to customer service or technical support, the last thing people want to do is stick ....
Will brands band together to keep Amazon at bay? Partner marketing forecast
Australian brands joining forces, WeChat becoming a primary platform for Australian marketers, and measuring influenc....
Brain trust: does your digital marketing need some refreshment in 2019?
Marketing hears from five top marketers on how they are refreshing digital marketing in their industries for....
Dreams for dollars – branding is full of contradiction, but that’s why it works
The world is full of contradictions and marketing's no exception. Sérgio Brodsky lends his two cents on the brand de....
A/B testing: we are are only scratching the surface
A/B testing changed the way the industry operates – gone are the days of shrugged shoulder decisions and blind butt....
Marketing draws the death card
To be clear, Jamie Mackay here discusses the conceptual death of marketing as an abstraction, not us the magazine,Â....
Tackling touchpoints – making the most out of memorable brand experience
Gone are the days when retail marketing touchpoints were only steps in the path to purchase. Kantar TNS' Jon O’Lo....