What role does social media play in B2B lead generation?
A very small amount of B2B SMEs use social media for generating sales. Michael Valos and Alvin Lee disc....
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Five ways to create B2B brand advocacy
Peter Zafiris has a few examples of brands and campaigns doing a great job of engaging brand advocates.
How memory structures help build cumulative brand value
Michael Stanford warns brands and marketers constantly changing and refreshing their message might be missing out on ....
Photobucket introduces charging: stroke of genius or total cock-up?
Image and video hosting website Photobucket made an update to its business model last week that enr....
Generating memorable brand experiences: 11 powerful hacks
Industry leaders tell Sérgio Brodsky how to make a mark in a target audience's mind.
This article or....
Will native advertising bring about a renaissance?
Roger Pugh ponders the future, and whether native advertising will be able to bring about an advertising renaissance.....
Let’s dance: making business change go viral at your company
Getting customer-centricity right at your organisation means getting everyone dancing to the same tune. Chr....
Where will advertisers be spending on social this financial year?
Paul Korber looks at how last year's trends will shape social investment for the next 12 months.
