As OTT media gets political, cross-channel measurement wins advertisers’ vote
When the major political parties flock to advertise on streaming services, it’s a sure indicator of where consumer ....
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opinion
To humanise brand is to waste AI’s potential
Are brands that try to humanise tech missing the point of its appeal? Here's Sérgio Brodsky on AI and branding.
$15 billion up for grabs – Australian retailers are missing out on the tourist market
Tourists are expected to dish out more than $15 billion this year, but how do retailers plan to get their share? Mark....
Campaigning and the human condition: what the election tells us about marketing
In light of last weekend’s surprise federal election result, Carlos Jonmundsson outlines why a single-minded propos....
The antidote to wasteful ad spend – where marketers go wrong
Research indicates that something in the region of $80 billion in digital marketing spend is wasted each year. There ....
Going North – why Aussie retailers should set their sights on the Asia Pacific
Wondering whether it’s time to start selling your wares offshore? The under-targeted Asia Pacific region represents....
CX should stand on the shoulders of marketing, not replace it
In light of the increasing focus on CX, Tom Uhlhorn writes that marketing risks losing relevance if it fails to keep ....
When faced with overwhelming choice – brand means more than ever
As the ease and efficiency of ecommerce continues to put the pinch on traditional brick-and-mortar retailers, Carolyn....