Brain trust: will voice marketing open a well of untapped consumer engagement?
For our Audio and Voice Brief, Marketing asks industry experts: 'what new opportunities for consumer engage....
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Identity crisis – Rob Morrison’s six tips for naming new products and brands
It can be the make or break of your business, Rob Morrison has important advice on how to find the perfect name for your p....
Why storytelling through screens will never beat the real thing
People are spending more time on their phones than ever before, but the solution to real branding cut-through could b....
Breaking the behaviour barrier with voice technology – a ways to go
Armed with a clear understanding of the triggers that drive behaviour, good marketers will be able to weave voice tec....
The brain lies – taking neurology in advertising to new heights
What do EEG, sailing meteorologists and the 2016 election have to teach marketers about prediction? According to neur....
Too many instructions and unwanted functions – the single-minded proposition
The champions of new technologies and platforms will be the marketers and innovators who resist the urge to make thin....
Facebook’s new video ‘Watch’ option enters an already crowded market
At which point will we decide the video streaming market has hit saturation? According to Marc C-Scott, it may arriv....
The funnel is dead. Introducing the flywheel – why marketers should make the switch
The modern marketing landscape is operating on a concept conceived more than 100 years ago. The marketing funnel can ....