The great reversal – blockchain putting data and trust back into consumer hands
Blockchain technology might just be the missing piece of the online trust puzzle. Smart brand stewards should get us....
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Lessons learned from dying brands – underestimating the Australian rev-head
In the wake of the Australian car manufacturing exodus, the biggest brands have forgotten about their most valuable a....
Dopamine, oxytocin and the brain: are relationships of trust purely chemical?
Building a trustworthy brand goes beyond providing consistency, responsiveness and transparency. By becoming more fam....
Your brand safety checklist for a new fin year in the digital sphere
Here are five common-sense brand safety tips that marketers should take for each of their digital channels. By Wayne ....
Google’s adtech rebrand – what Google Marketing Platform means for advertising
The launch of Google Marketing Platform is a step towards a more consolidated approach, and reflects the evolving adv....
Marketers: stop being a privacy liability – Forrester analyst on CX and data use
Brands using consumer data risk heavy fines and damaging press, says F....
Running the orange light: why 2018’s data woes are all Trump’s fault
Recent world events have shone a light on personal data use by brands, political parties and media platforms, says Ty....
A voice search crash course – teaching your brand to talk
The time for brands to begin tuning their online presence for voice has arrived, says Michael Jenkins. Here is a brie....