Changing tides – the six new rules of customer engagement
According Richard Watson, the customer of today not only expects, but demands flexibility and personalisation; and wa....
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opinion
Is online video the new window shopping? Word of mouth is back but different
Digital video is the new window shopping, says Adam Washington. The inspiration that sho....
Fake products, fake news, fake lives: how the truth will become a brand’s top asset
Fake is getting deep, but just as technology enables mass chicanery, says Steve Sammartino, it has the power to turn ....
Brain trust: how are you developing a deeper understanding of customers this year?
Brand leaders at Johnson & Johnson, Heineken and GoDaddy share how they're enriching their understanding of custo....
When sales and marketing collide – sales enablement should serve the customer, not the sales team
Sales and marketing are two revenue-generating functions crucial to most organisations, but they often fail to see ey....
Are mass email campaigns actually losing you money? Beware the unsubscriber
In the age of overflowing inboxes, Alex Lehwaldt says relevance is the key to keeping customers engaged. Here, Lehwaldt l....
5G is set to be the tech’s biggest change yet – how it will help you
Experts at this year's Mobile World Congress were already dreaming up big plans for 5G. One even compared it to electrici....
Houston, we have a CX problem! How Australian companies can lead the world
Despite its vigorous advocation appearing so regularly on this platform and others like it, Paul Jenzen says the glob....
