Valos Advantage: skills and implementation challenges around insights and accountability
The Valos Advantage examines the technical skills needed and the implementation challenges CMOs face. This time Michael V....
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Few brands will continue to deliver great experiences beyond the World Cup final
Few brands will continue to deliver great experiences beyond the World Cup final....
The economics of mobile app campaigns: understanding the costs and benefits
There's no typical price for a mobile app campaign, writes Paul Lin, but here are some useful ways to determine what ....
Advertising agencies take note: the weapons of yesteryear won’t win the next war
A great creative demarcation is underway, and consumer pop culture 2.0 is up for grabs. Adv....
Turn your grainy customer picture into high definition
Your true customer picture may upset the design agency, piss off your marketing guru and make that three-day internal st....
Feral marketing: the concept of rewilding applied to human engagement
Inspired by the concept of 'rewilding', in which the introduction of a species has a positive rebalancing effect on an ec....
She lost five of her best years on Facebook – cartoon
Off Brief! - a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
This week, Nic lament....
The role of data analytics in tailored loyalty programs
Australian wallets continue to bulge with loyalty cards, writes Reggie George in this guest post, but businesses must ha....