I warned him all that black hat SEO would lead to no good – cartoon
Let's go Off Brief! - a cartoon by Nic Atkinson that takes a light-hearted poke at marketing and advertising.
This week, N....
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A back-of-the-napkin equation that will identify why your conversion sucks
As a marketer, one of the trickiest parts of working out how to improve conversion is understanding consumer behaviour an....
![Why using ‘free’ online video platforms for your content marketing is bad business [updated]](https://www.marketingmag.com.au/wp-content/uploads/2013/01/online-video-191x172.jpg)
Why using ‘free’ online video platforms for your content marketing is bad business [updated]
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Correction 3 June 2014 9:50am: Some claims made in the original versi....
My personal shortcut for finding an effective unique selling proposition
First, I apologise to my university lecturers, but I need to help short-cut the process for finding an effective unique sell....
The competition is invisible: what Google’s robot car says about your true competitive landscape
I recently saw a prototype for the Google self-driving car - its picture is below and looks kinda cute/cool/weird.
Anyone ....
When content marketing misses the mark
Content marketing. It's the catchall phrase used to label creating content and experiences people want to consume, while also....
Planning: the key for success at trade shows and exhibitions
Attending exhibitions and trade show make a lot of sense to many companies - Research shows that high percentage of visitors ....
How much do environmental attributes influence purchasing patterns?
By Jean-Francois Denault, MBA, CEO of Impacts.Ca.
The increasing role of green marketing and the impor....
