What fish can teach you about consumer behaviour
Predicting and influencing the consumer behaviour of visitors is difficult because websites....
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Louis Vuitton ad placement fail shows that what’s in distress, ultimately, is media
Shocked to learn, via a blog post by Rob Campbell, of Wieden and Kennedy China, that a Louis Vuitton ad ended up on a sex of....
Team dynamics in ‘the best Cannes Lions jury in eight years’
While over in the South of France judging some awards show that we hear is a big deal, in this guest post Jay Morgan appl....
Measuring Return on Experience: it’s ROI for the age of storytelling
Marketers need a measurement approach that blends art and science, story and technology, and that looks more deeply at ex....
Customer experience in the insurance business: delivering on promise to customers
Providing an exceptional insurance claims customer experience starts and ends with taking care of the customer, sometimes....
Three brave marketing trend predictions for 2014 now that it’s half way through
Karl Treacher bucks the trend and presents his three 'brave' predictions for brand and marketing trends in 2014 a full si....
A tool that helps you anticipate the competition’s next move
Dr Ken Hudson presents a step-by-step tool that hits reactive competitive analysis out of the park.
I was....
Double Trouble: Forget what you know about luxury marketing
Double Trouble is a co-blog of sorts, where Kate Edwards, managing director for Kontented, and Dan Pankraz, head of strat....
