The social side of ecommerce: lessons from rural China
By Barney Tan, buisness information systems lecturer,....
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In the century of the customer we need a better way to determine NPS than the survey
Despite various criticisms Net Promoter Score (NPS) is here to stay and will continue to rank highly as key performance indic....
Is marketing at the core of your business?
I am often asked to assist organisations develop their business strategy. When I question their approach to market or their c....
Online personal data and your brand equity
When we look back at 2013 we may conclude it was the year Google went too far, when greed trumped its original m....
Collaborative consumption and the sharing economy – shaping the market in 2014 and beyond
By James Bradfield Moody, founder and CEO of sharing platform TuShare, former executive director, development at CSIRO an....
Return on marketing investment isn’t telling you the whole truth
Marketing organisations are very focused on connecting the dots between the individual stages of the marketing activity and t....
Why it’s essential to adapt to your market
Change is happening faster than ever before. We live in a world where customers have a myriad of choices and companies and br....
The global rise of Android in one 60-second video
Since its humble beginnings in 2007, Android has grown to dominate the world's phone market. Recent data from statcou....
