How to boost customer confidence in an online world
Putting your customer at the centre of your business builds trust in a precarious online world. Peter Holten Mühlman....
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A PR professional’s guide to overcoming vaccine hesitation
In order to build vaccine confidence among the population, the Australian government needs to focus on education and ....
Datafication of advertising: How it changes the marketing landscape
Big data collection is a trendy topic these days. With large corporations gathering information about their customers....
Support is not a touch point, it’s an experience. Design for it.
Designing great customer experiences is what sets best-in-class brands apart. Nektarea Cameron-Smith wri....
The power of SMS: From abandoned carts to reducing appointment no-shows
Tara Salmon dives into all the reasons SMS notifications can drive click-through, customer engagement and boost your ....
6 types of email subject lines that will increase your open rates with media
Email subject lines are the first thing the recipient sees. Samiha Fariha offers insight into six ways you can ensure....
Australia, we need to talk about conversational AI
Australians are synonymous with a good yarn. Gareth O’Neill writes about how 'conversational AI' chatbots can liste....
How I am addressing the gender pay gap in marketing
Gender inequality in the workplace has rightly been a big conversation in Australia recently. Alyce O’Brien writes about....
