Five technology trends impacting the Australian market in 2017
frog's Kevin Rogers writes that healthcare, aquaculture and architecture will be major influences on the business lan....
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The year ahead in analytics: transformation from intelligence to optimisation
Paul Harapin shares his three predictions for what will happen in analytics in 2017.
Five things that will shape social media in 2017
After nailing his 2016 predictions, Amaury Treguer is back to set the scene for how social media will shape up in 2....
Why marketing shouldn’t own social
Roger Christie says the expectations on marketing do not align with the opportunities for social.
I’m ....
Here’s how much data you need to start personalising online video (it’s not as much as you think)
Marketers can get creative with video personalisation, says Renece Brewster, even with small amounts of data.
Brand health – how is yours affecting customer equity?
Dr Abas Mirzaei and Associate Professor Chris Baumann discuss the findings of the impact of brand health on customer ....
The experience economy: the five stages of customer-focused change
Mark Cameron outlines what is required to lead the process of creating an exceptional customer experience in the thir....
How marketers should use personalisation now that Facebook has set the bar high
Tom Wright says Facebook has trained consumers to expect personalisation in all thei....
