Your structured and disciplined approach to brand management is killing you
The times have changed and brand owners must manage their brands differently, or lose relevance entirely, says Nick ....
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Automation, AI and community management: the soul in our new machines
Should the custodians of peer-to-peer relationships around brands be afraid of automation and AI? Vanes....
The growth of walled gardens and the closing off of the open web
Walled gardens are here to stay, so marketers must quickly adjust strategy to make the most of them, writes Richard K....
A disruption reality check from someone with 30 years’ experience watching it happen (or not happen)
Talk of disruption is everywhere, but it's not a new phenomenon. Rob Morrison says we shouldn't be fearful, and offer....
ROI: return on innovation in digital transformation
Are you serious about agility and innovation? Andy Pattinson has some tips around managing the investment, digital tr....
Honey Birdette and the changing attitudes to sex in advertising
The latest scandal for lingerie retailer Honey Birdette highlights the growing tension about the standards of sexual ....
Why Google, Amazon, Facebook and Apple – not disruptor brands – are your biggest threat
Trying to prepare for disruptors is a fool's errand, says Jarther Taylor. Concentrate on understanding your customer....
How AI is already transforming customer service
Kate Leggett has some examples of areas where AI-driven customer service is delivering real results.