The Netflix effect, crowdfunding and the future of film and entertainment marketing
The Greek philosopher Heraclitus said that the only constant in life is change. And boy was he right. We live in....
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How to develop online community guidelines
Online community guidelines provide the foundation for your community. They are both your shield and your weapon when you go ....
Why social analytics are so hard, but so vital
By now everyone has heard the
Are you letting your best talent leave?
Hays' recent
Seven ways digital marketing in China is different to Australia
Ed's note: An earlier version of this post stated that CSI is the only partner that can set up paid sear....
Campaign management as we know it is disappearing
Listening to the drumbeats of leading customer-centric organisations around the world, it's obvious we need to rethink the wa....
Ten things great brands do
What do great brands do? Great things! But in this instalment of Karl Treacher's Brand Talk, you won't only get that ....
Twitter’s IPO and the dark side of valuing companies
By Richard Heaney, University of....