The 6 Ws of social content
In 2013, brands are posting an average of 36 times per month on Facebook. Over a year that adds up to 432 posts. That's a lot....
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Digital Democracy: the role of data in the 2013 Federal Election
After a bumpy start to this year's electoral race, it's clear the contest for parliamentary victory is quickly becoming like ....
8 reasons I hate working in social media
I've worked in social media for, relatively, quite a while now. While I'm not saying I was there first (in any way), I've bee....
Visualising data: to see your customers, first see yourself
Big data has hit the mainstream with various tools and websites being developed to give consumers the opportunity to access t....
Managing expectations – why politicians want to be the underdog
'We're the underdogs' is the all too familiar cry of politicians as they lumber through elections.
'It's going to go right....
As tech moves out of IT, know the right questions to ask about data security
Last year data breaches cost Australian companies an average of $2.72 million, according to research firm Ponemon. This cos....
‘Surveillance marketing’ isn’t right for brand or audience
I meet many leaders of large businesses in the course of my job as the CEO of a digital strategy consultancy, and my engageme....
Well-executed innovation is still the key to retail
With the media crying foul against the control of the big supermarkets and the ACCC asking some tough questions, it would be ....