Round up your Posse to change the way you search
South by Southwest, or SXSW as it has come to be known, is a mec....
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opinion
Netflix: a house of cards or the new HBO?
By Jon Silver, Queensland University of Technology....
Marketing’s lucky number is one
Marketing has always been about numbers - how much you spend on advertising versus the returns it gives you. It's always suff....
Mobile and offline media: bridging the gap
In this age of digital marketing, one might believe the days of outdoor and other traditional advertising platforms are numbe....
Mark my words
“Without libraries what have we? We have no past and no future.”
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A simple tool for creating ‘out of the box’ ideas
Marketing and product managers often say they need a range of ‘out-of-the-box' ideas to develop new products and to boost t....
Getting value from product placement
This is the first article in a series on the role of product placement in Australia. In this instalment Michael Byers....
Can you handle social media in-house?
I'm always concerned when I see job ads running for social media managers of companies. I can't help but wonder if it's somet....
