The search marketer’s ‘return from break’ checklist
With Google's product listing ads seeing increased adoption and mobile devices continuing to garner the attention of consumer....
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Can you prove you’re different?
One of the most critical issues for businesses is being clear about their sustainable competitive advantage (SCA). Or put ano....
Reputation in your hands: PR staples for promoting your business
Public relations is one of the most effective ways of gaining media coverage to promote your business and build a reputation.....
Ten ways market researchers can improve their pricing
This month, I've been working with a few people in the market research industry, where structural change and economic factors....
The marketer’s guide to the future: a manifesto
Below is a marketing manifesto of the big shift we are all living through. In fact, it's a business manifesto of what is alre....
Content is still king – but what does it mean, specifically?
Developing a social media marketing strategy that works for your organisation takes creativity, careful planning and time. A ....
How developers work
Imagine that you're playing an excessively large game of Memory. You've got a 15x15 grid of cards in front of you lying face ....
The science behind consumer promotions
Promotions have many purposes and can bring many benefits to events, but there is a science behind getting them right. Resear....
