Are brands over-investing in social media?
Major marketing investment in social media channels is delivering great customer experiences, but is it sustainable?
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Social ROI part 3: Keeping your audience engaged
So now that you know how to define ROI in social media and how to grow your audience, this month Mark Cameron looks a....
The nine rules for making a great brand app
The rise of mobile devices in Australia - we have one of the highest smartphone penetrations in the world - means the market ....
CEOs make excellent kitchen hands
If you're a MasterChef maven or a frequent diner at the Chiswick Restaurant in Woolahra, you'll have heard tell of t....
Traditional retail on life support, but omnichannel can help breathe new life
Until the Australian Bureau of Statistics begins publishing monthly online retail sales figures in November this year, unders....
How mobile can make loyalty more cost effective
In 2012 we saw a big boost in the amount of consumers adopting an omnichannel approach towards retail. Marketers began to tak....
The user-technology-brand disconnect
In 2013, we are facing a whole new paradigm in digital marketing. The past 18 months have seen a shift in consumer habits in ....
What the brands that ‘get it’ will be doing this year
Now that January has come to a close it's time for marketers in our part of the world to get focused on making 2013 a resound....
