Has your brand got Buckley’s?
With no guide to the wilderness, how can a brand be the best it can be? Luckily Karl Treacher is here.
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The high-end retailer’s guide to combating showrooming
When we hear the word 'showrooming' - using these stores to browse but then buying the product online at a lower price - it ....
CommBank’s app won’t usher in the era of mobile payments
By David Glance, director of the Centre for Software P....
Holden’s ‘Here to Stay’ advertising campaign misses the mark
By Tony Jaques, senior research associate, RMIT Univ....
The social side of ecommerce: lessons from rural China
By Barney Tan, buisness information systems lecturer,....
In the century of the customer we need a better way to determine NPS than the survey
Despite various criticisms Net Promoter Score (NPS) is here to stay and will continue to rank highly as key performance indic....
Is marketing at the core of your business?
I am often asked to assist organisations develop their business strategy. When I question their approach to market or their c....
Online personal data and your brand equity
When we look back at 2013 we may conclude it was the year Google went too far, when greed trumped its original m....