Reputation in your hands: PR staples for promoting your business
Public relations is one of the most effective ways of gaining media coverage to promote your business and build a reputation.....
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Ten ways market researchers can improve their pricing
This month, I've been working with a few people in the market research industry, where structural change and economic factors....
The marketer’s guide to the future: a manifesto
Below is a marketing manifesto of the big shift we are all living through. In fact, it's a business manifesto of what is alre....
Content is still king – but what does it mean, specifically?
Developing a social media marketing strategy that works for your organisation takes creativity, careful planning and time. A ....
How developers work
Imagine that you're playing an excessively large game of Memory. You've got a 15x15 grid of cards in front of you lying face ....
The science behind consumer promotions
Promotions have many purposes and can bring many benefits to events, but there is a science behind getting them right. Resear....
No longer a brand apart: getting to the core of Apple’s share price slump
By David Glance, director for software practice....
See how all your online marketing works together
John Wanamaker, one of advertising's early pioneers and often described as the father of modern advertising, famously said: â....
