Campaign management as we know it is disappearing
Listening to the drumbeats of leading customer-centric organisations around the world, it's obvious we need to rethink the wa....
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Ten things great brands do
What do great brands do? Great things! But in this instalment of Karl Treacher's Brand Talk, you won't only get that ....
Twitter’s IPO and the dark side of valuing companies
By Richard Heaney, University of....
How all-channel brand strategies can help overcome the showroom syndrome
'Showrooming' defined in simplest terms is merely consumers using mobile devices to shop online and compare products while be....
Mobile strategy: Native vs. Responsive? 10 tips for getting it right
Since the introduction of the smartphone, the battle has raged as to which is the best solution: mobile app or mobile web?
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Dumb ways to kill innovation
Those involved in new product development often find themselves having to defend ideas that are hardly ground-breaking or ins....
Gamification – don’t attempt to wear too many hats, (and avoid people who do)
In a recent pitch for an employee engagement project we were competing against an HR training company, a game technology comp....
Spring clean your PR strategy
Spring is in the air and you may be thinking about spring cleaning your house to get ready for the warmer months. So why not ....