Dumb ways to kill innovation
Those involved in new product development often find themselves having to defend ideas that are hardly ground-breaking or ins....
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Gamification – don’t attempt to wear too many hats, (and avoid people who do)
In a recent pitch for an employee engagement project we were competing against an HR training company, a game technology comp....
Spring clean your PR strategy
Spring is in the air and you may be thinking about spring cleaning your house to get ready for the warmer months. So why not ....
Getting doors to open for you
Editor's note: Through his organisation, Ducere, and its faculty of global leaders, Mat Jacobson works w....
Notes on a scandal: it hit Leighton like a wrecking ball
Oh Leighton, what a mess. After successfully laying low on the Australian Federal Police's investigation on alleged corruptio....
Trying to motivate your team? It’s the little things that count
Again and again studies have shown the overwhelming benefits of having an engaged and driven workforce, with everything from ....
Social ROI: Measuring beyond ‘engagement’
For years now, when people have spoken about ‘social ROI' it has usually involved measures of engagement, sent....
Do marketers fake it before they make it? (Or, how to identify a genuine ‘expert’)
In a world where seemingly everyone claims to be an expert in something, how do you identify the real thing?
A friend and ....