Living the brand – working with HR to get your people onboard a rebrand
Launching a new visual identity is one thing. Launching it successfully is another. What are the critical elements you need t....
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How (not) to use QR codes
One of the most asked questions of me over the last three to four months is about QR codes - those funny-looking, two-dimensi....
Buy a new pair of Nikes by running in your current ones
There is a lot of pressure on CMOs at the moment. A recent article in the Harvard Business Review entitled 'Marketin....
B2B marketers: it’s time to be agile and get in the fast lane!
Hello again, Everyone,
As I am sure we can all attest, being a marketer today is more challenging than ever before. It is ....
Ten better ways to frame your pricing
No matter what industry your work in, there are always better ways to frame or position your pricing. It could also mean the ....
2011 forecast series… PR
In the lead up to the release of Marketing magazine's annual publication for 2012, The Marketing Surv....
Aussie car manufacturing – time to get a Brazilian!
Call me a wanker, but I drive an Audi TT.
But, since Wilson Everard advertises the FPV range of locally-cobbled hot rods, ....
Goodbye, Facebook, and thanks for all the fish…
Build engagement. That's what social media is about, isn't it? Engaging with the people who've chosen to like your page in or....
