Are you listening? Customer phone call analytics for unlocking insights
Big data and a lack of financial resources are the biggest obstacles for marketers when it comes to driving customer insights....
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opinion
The dark alley of election research
Have you ever wondered why election policies lack context and vision? Why they concentrate on frustratingly facile tabloid po....
How travel marketers can leverage Facebook advertising
It comes as no surprise that the purchasing decisions of today's consumer are heavily influenced by what they read on social ....
Spells trouble
“If a word in the dictionary were misspelled, how would we know?” - Steven Wright
Sometim....
5 ways Gen Y is shaping your business (whether you know it or not)
As an marketing executive, when you walk through your office, you probably can't help but glance at passing computer screens.....
Becoming C2B
An ever-increasing number of businesses are reinventing the way they interact with their customers by leveraging the investme....
Why we hate election campaigns
What seems to be the world's longest election campaign is grinding to a conclusion. Polling in marginal seats strongly sugges....
Rethinking content curation’s ROI
Marketers need to view content curation as a mechanism to generate leads and sales in its own right, not just a tool for crea....