Gen Z – marketing to an evolving generation
They're going to comprise 32% of the global population next year and 40% of all consumers within the next two years, ....
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From fantastic to frustration – Pip Stocks breaks down relevance in the digital age
When brands go from fantastic to frustration, how should your brand keep up? In her Christmas article that is explicitly n....
Facebook ads not packing the same punch? How to identify and combat ad fatigue
Nothing lasts forever. Especially in advertising. Brian Bowman says creative fatigue happens when an ad’s performan....
Online video will take over like never before
Online video is an essential part of the digital marketer's mix, and it's about to get bigger, ac....
Choosing a narrative – solidifying an evolving brand identity
The best brands are a collective of thoughts, feelings and concepts in the public imagination, says bran....
Losing touch? Remastering the art of customer conversation
Despite its endless abundance, data is a scarce resource for marketers. According to Lauren Forrester, even the most....
Fix your feedback – how to turn surveys from chore to choice
After a long, tedious phone call to customer service or technical support, the last thing people want to do is stick ....
Will brands band together to keep Amazon at bay? Partner marketing forecast
Australian brands joining forces, WeChat becoming a primary platform for Australian marketers, and measuring influenc....