What the brands that ‘get it’ will be doing this year
Now that January has come to a close it's time for marketers in our part of the world to get focused on making 2013 a resound....
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Four big trends for 2013: actionable intelligence high on agenda
I landed in Australia from the United Kingdom eight months ago and observing where the local digital marketing industry is he....
Ask IAB: How do the changes to the Privacy Act affect my marketing plans?
Samantha Yorke, IAB Australia's director of regulatory affairs, is here to answer your questions about regulatory iss....
Beyond the printed page: mags aren’t going anywhere, but advertisers must be re-educated
Sixteen years ago, when I began my career, magazines, press and TV were the bedrock of any direct response campaign. When I m....
When we can’t help: why I dumped a client
It's not very often we walk away from a client, unable to render any assistance to them and their marketing strategy, but a m....
Data artist: the business world’s newest sex symbol
It seems I'm part of something the business world finds popular. No, I take that back - they find it downright sexy. But like....
Facebook lags as domain names and Twitter dominate Super Bowl 2013 ads
There is no surprise that marketers, advertisers and consumers pay close attention to Super Bowl ads. A Super Bowl campaign p....
Five best practices for rich-media advertising
Let's face it. Beating up on the 19-year-old banner ad is a popular pastime. But like a sports great that few initially thoug....