Marketing’s lucky number is one
Marketing has always been about numbers - how much you spend on advertising versus the returns it gives you. It's always suff....
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Mobile and offline media: bridging the gap
In this age of digital marketing, one might believe the days of outdoor and other traditional advertising platforms are numbe....
Mark my words
“Without libraries what have we? We have no past and no future.”
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A simple tool for creating ‘out of the box’ ideas
Marketing and product managers often say they need a range of ‘out-of-the-box' ideas to develop new products and to boost t....
Getting value from product placement
This is the first article in a series on the role of product placement in Australia. In this instalment Michael Byers....
Can you handle social media in-house?
I'm always concerned when I see job ads running for social media managers of companies. I can't help but wonder if it's somet....
Lose the ego: the 6 priorities for recruiters and brands in 2013
Organisations are in a continual state of reflection, looking for new ways to inspire, lead and recruit the right team member....
Why are marketing budgets going digital?
The way marketing budgets are being spent has changed a lot recently. Recent issues of marketing and advertising trade magazi....