Did General Motors make a mistake dropping Facebook ads?
The recent float of Facebook has brought into focus a number of questions about the effectiveness of marketing through social....
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The agency evolution as seen from Down Under
As the world of digital advances daily, it's interesting to consider how digital agencies from ‘Down Under' are evolving co....
Social media cost of inaction (COI)
The social media party is just warming up as business continues its ongoing transformation. An hour with Goo....
Mobile: so popular with consumers, why not with marketers?
I read with interest (actually disappointment) the recent research titled ‘The State of Digital Marketing 2012' in Australi....
The benefits of emotional intelligence for marketing leaders
Authors: Ellen Sluijs, research assistant, Monash University and Dr Michael Valos, Deakin University
&nbs....
The executive tweet – why CEOs should use social media
Time poor and under pressure, many CEOs don't see social media as a priority, here's four reasons why they must.
If you co....
Why most new products fail: the 7 deadly sins
Each year, millions of dollars are invested into new product development. Millions more are wasted on media to spruik new ide....
Social and mobile go for gold at London 2012 Olympic Games
Every four years the biggest consumer brands on the planet invest vast sums of money to connect their brand to the marketing ....
