Honda’s low-budget social media innovation
As major brands expand their social media budgets their marketers' sights are moving to the new and innovative uses which are....
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Making the consumer connection that Steve Jobs might have approved of
I'm often bemused at - and getting increasingly tired of - the inward-looking discussions in the research industry about why ....
Transition marketing: from ‘matching luggage’ to brand-led integration
One of the hottest topics in marketing today is how to make the best of all the communications channels now available. Brands....
Elections fuel new ways to engage mass audiences
Could social gaming provide fresh and relevant opportunities to engage voters during an election year?
The 2012 US Preside....
Using social media to listen, learn and differentiate
Social media has already made its way into the marketing strategy of many brands but there is still a long way to go until br....
‘Half of new marketing roles didn’t exist five years ago’
Seek's Peter Osborne looks back at the major trends in supply, demand and salary seen in the marketing and communicat....
Is sales the next frontier for social media?
Twitter is established as a powerful new channel for marketing communications and customer care, but could sales be next for ....
The value of product placement part 2: was anyone paying attention?
This is the second article in a series of three by Michael Byers about measuring the value of product placement in Au....