The shifting tides of video advertising
Life is changing: we don't use travel agents to book flights anymore; we can do all of our banking digitally; there's no need....
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Why your customers own your brand
This year has seen an explosion in the number of companies that have started to participate in social media. While many compa....
BMW’s direct mail fail
BMW have taken the unprecedented step this week of executing a direct mail piece to potential new customers explaining that t....
The power of LinkedIn groups for lead generation
Imagine this: you have just persuaded your company's top 500 prospects to join a real-life networking group that your company....
Being remarkable – a service brand’s guide
Children are remarkable for their intelligence and ardor, for their curiosity, their intolerance of shams, the cl....
Creating a strong and enduring client-agency relationship
There are two types of partnerships that can exist between a client and agency, and both have merit: as a partner or as a sup....
SA Tourism’s cash for comment
I love Media Watch. Every week it presents a well-researched, entertaining look at a few of the hiccups, lies, blund....
How Australia’s top 500 companies are using social media
One of the most consistent conversational topics that I find myself discussing with Australian organisations is the state of ....
