As major brands expand their social media budgets their marketers' sights are moving to the new and innovative uses which are....
I'm often bemused at - and getting increasingly tired of - the inward-looking discussions in the research industry about why ....
One of the hottest topics in marketing today is how to make the best of all the communications channels now available. Brands....
Could social gaming provide fresh and relevant opportunities to engage voters during an election year?
The 2012 US Preside....
Social media has already made its way into the marketing strategy of many brands but there is still a long way to go until br....
Seek's Peter Osborne looks back at the major trends in supply, demand and salary seen in the marketing and communicat....
Twitter is established as a powerful new channel for marketing communications and customer care, but could sales be next for ....
This is the second article in a series of three by Michael Byers about measuring the value of product placement in Au....