Adopting B2C brand marketing methods in B2B sectors
A longstanding misconception about branding is that it is only for consumer products. Branding efforts in business to busines....
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When the going gets tough, what sort of marketing should you really be doing?
With two recent elections, a new state government here in Queensland, and a federal government in its final throes; a global ....
![The smartphone as a retail navigation device [infographic]](https://www.marketingmag.com.au/wp-content/uploads/2012/05/InfogMayMobile-slider-191x172.jpg)
The smartphone as a retail navigation device [infographic]
Smartphones: they can help you navigate foreign cities, local eateries, real estate and even the field of nearby singles wait....
Tell me something that matters to me
The future of social communication is mobile, at least if you believe the latest round of evangelism coming from the technopu....
Driven to distraction – and right back to the telly?
We are a distracted bunch.
I tooled around with this idea in
Engaging heart and mind
Having a purpose - the 'why' factor - is becoming a key focus as businesses, leaders and employees alike seek to find more ....
2011 forecast series… Social media
In the lead up to the release of Marketing magazine's annual publication for 2012, The Marketing Surv....
Will your mobile strategy fall off the cliff?
Over the years, I've been watching with great interest the rise and fall of mobile manufacturers and operating systems.
Wh....
