2011 forecast series… Mobile
In the lead up to the release of Marketing magazine's annual publication for 2012, The Marketing Surv....
Authorization
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opinion
Every brand needs to develop social software
In April this year Tim O'Reilly, founder of O'Reilly Media and a man with god-like status in Silicon Valley, was interviewed ....
Getting to the heart
‘It doesn't matter what you do, it matters why you do it.'
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Challenges of Chinese banking: the complexity of Chinese loyalty
Image credit: Iain Brew.
About the authors:
Thriving in the age of digital publishing
This week myself and our social media specialist, Zoe Wyatt, had the pleasure of being a guest speaker at an event called
Delivering a B2B customer experience: shut up and just do it!
Hello again Everyone,
Senior level executives in B2B companies around the globe continually talk about how they are custom....
I have one word for that
For a while now, I've been thinking about the notion of one-word brand strategy. The idea is that a brand associates itself w....
The full-service agency is dead. Long live the full-service agency
Given the rate of change in our industry, now is a good time to be thinking about the future of the service offering (creativ....
