Why successful PR is a marriage not a one night stand
As in relationships, not being able to fully commit to your PR agency is a recipe for disaster. This applies to the PR agency....
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At the end of the day, B2B is people dealing with people
Social media is an important issue that is on the minds of senior management of many organisations both large and small. Busi....
Brands must move from quantity to quality in Facebook marketing
On 24 January 1848, James W. Marshall, an American carpenter and sawmill operator with a ‘general knowledge of minerals' ca....
How to make your customers love you
While marketing deals with markets of many, selling will always be about markets of one. So how do you make your customers lo....
Are you caught in a virtuous circle or a vicious cycle?
Many companies go on and on about getting close to their customers. They think that by repeating such a mantra they will bett....
The rise and rise of the second (third and fourth) screens
Hide the kids, lock up the pets, the second screen is coming to get you. *Cue evil background laugh.*
Like B-grade sci-fi,....
The shifting tides of video advertising
Life is changing: we don't use travel agents to book flights anymore; we can do all of our banking digitally; there's no need....
Why your customers own your brand
This year has seen an explosion in the number of companies that have started to participate in social media. While many compa....
