Blogging for business: 20 tips for a terrific article
Many of our professional and traditional business clients are stepping bravely into the world of blogging. Time and again I ....
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So you need a mobile website?
With the acceleration of mobile everything, the onus is now on marketers to leverage their customers' rapidly growing use of ....
Your Facebook Offers cheat sheet
After nearly 18 months of promise and false dawns, Facebook Offers (originally developed as Facebook Deals) finally rolled ou....
Has Foursquare missed the retail boat, and will Facebook miss it too?
This week Facebook bought a US company, Tagtile, that helps retailers reward shoppers if they check in via their smartphone w....
Mobile marketing – the numbers and the insights
This instalment of Joe Barber's column first appeared in the
6 steps to social media marketing
Marketing on social media platforms can sometimes seem incredibly complicated. There are so many platforms, strategies and po....
When to offer an exclusive for the best publicity
If there is one thing a journalist loves, it's a big, juicy exclusive. It means no one else will be running the same story an....
Just do it – responding to business customers’ needs
Hello again, Everyone!
In my previous two posts, I have been discussing how organisations should gather, analyse and prior....
