Universal charm – Unilever brand profile
This feature first appeared in the September 2010 issue of Marketing magazine.
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Veni, vidi, vici – Vespa brand profile
This feature first appeared in the October 2010 issue of Marketing magazine.
How to create a cost-effective, high return, mobile loyalty coupon campaign
This article first appeared in the December 2010/January 2011 issue of Marketing magazine.
Ta....
Luxurious, but functional – Longines brand profile
This feature first appeared in the September 2011 issue of
You can prove anything with statistics
This article first appeared in the November 2010 issue of Marketing magazine.
I enjoy hearing ....
An ever-changing field: developments in mobile marketing
A change is afoot, and its name is mobile. Cutting through the hype surrounding mobile can be difficult, but making sense of ....
You can’t help but love mobile
This article first appeared in the December 2011/January 2012 issue of Marketing magazine.
C....
How to mobilise enterprise with personal media devices
The adoption of personal media devices such as mobile phones, tablets and portable and home gaming consoles is changing the w....