Highly-effective mobile landing pages – 10 tips for doing them right
Landing pages are a highly-critical tool in the digital marketer's arsenal. Trying to find a uniform email format or having e....
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Levelling up your customer dialogue, part 3: Loyalty through customer experience management
This is Part 3 of a series on 'Levelling-up your customer dialogue: the what, why and how'.
It’s the year of mobile… again
At the end of each year, us marketers love to foretell the major trends for the coming 12 months. If you have read any of the....
Marketing to niche audiences
The best marketing campaigns have very defined customers and tactics to reach those customers. Even campaigns aimed at the ma....
How to survive a click frenzy
The other night the ClickFrenzy Australian online retail promotion kicked off at 7pm. It was supposed to be the first coordin....
Social media misuse – how not to go about using social for your brand
Social media is a great communication tool to help businesses connect with their customers all over the world. However, if yo....
Getting your people behind the brand
Public furore over Alan Jones' recent comments highlighted how important it is to align your team's personal values with that....
What Australians can expect for Cyber Tuesday
Black Friday and Cyber Monday are words synonymous with holiday shopping in America. I remember waking up at 2AM or 3AM to go....