The importance of… Digital commerce series
Welcome to the first of a series of articles that over the coming months will highlight the importance and key drivers of dig....
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Your marketing strategy in the media spotlight
There's often one thing that gets left out of the publicity conversation: the importance of a prepared spokesperson. Having a....
10 ways to better present your pricing
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Turning COI into ROI
Recently, I looked at the issue of social-COI (cost of inaction) and now we turn our attention to making that first step towa....
The sound of the Olympics – how brands use music
Sport without music would be unimaginable. From the solitude of the single jogger to the multitudes of cheering crowds, musi....
Going for gold – is Olympic sponsorship on the money or off the podium?
Recent news has drummed into us that Olympic sponsorship may in fact not be worth the investment. Big brands have invested up....
The Olympic experience and how the brands will make you remember them
By Andrew Hughes, Australian National Univers....
Forget GIGO, marketing’s got a VIGO problem
‘Garbage In Garbage Out' (GIGO) has usefully served as a call to arms over the decades. Beware those who throw poor quality....