Your Facebook Offers cheat sheet
After nearly 18 months of promise and false dawns, Facebook Offers (originally developed as Facebook Deals) finally rolled ou....
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opinion
Has Foursquare missed the retail boat, and will Facebook miss it too?
This week Facebook bought a US company, Tagtile, that helps retailers reward shoppers if they check in via their smartphone w....
Mobile marketing – the numbers and the insights
This instalment of Joe Barber's column first appeared in the
6 steps to social media marketing
Marketing on social media platforms can sometimes seem incredibly complicated. There are so many platforms, strategies and po....
When to offer an exclusive for the best publicity
If there is one thing a journalist loves, it's a big, juicy exclusive. It means no one else will be running the same story an....
Just do it – responding to business customers’ needs
Hello again, Everyone!
In my previous two posts, I have been discussing how organisations should gather, analyse and prior....
Peddling porky pies: the risks of stretching the truth for career advancement
Thinking of stretching the truth on your resume to increase your chance of landing a job? Think again.
Candidates can be t....
Beware of the ‘smartest’ guy in the room
Everyone loves an expert. I certainly do. When I'm taking my car in for repairs, getting a job done around the house....