How to mobilise enterprise with personal media devices
The adoption of personal media devices such as mobile phones, tablets and portable and home gaming consoles is changing the w....
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Digital body language
'Digital Body Language'. Steven Woods wrote the book on it, but I first heard the term from OgilvyOne global CEO Brian Feathe....
The benefits of automation to marketers
Marketers today are fending off challenges from all fronts. Expectations have never been higher, and the job has never been m....
Brand principles for the digital age
I was recently invited to share my not-very-scientific methodology for media brand creation at the curiously titled conferenc....
The one question every marketer needs to answer
The one question you need to be able to truly answer…
'Why would someone buy from me and not the person down ....
A very social Christmas
More than four decades ago, French theorist Roland Barthes argued that the interpretation of literature should not be guided ....
Don’t believe every top brand list you read
It's happened before - a top brands list with results that are difficult to fathom. This time we have research conducted by ....
12 sales trends in 2012
We all know business practice, trends and processes change rapidly and we do our best to be on the front foot. The social med....