QR: the ice-breaker for consumer engagement
This instalment of Nick Spooner's regular blog for Marketing is guest authored by Melle Staelenberg, product man....
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The first step to creating a customer-centric B2B organisation
Hello and welcome to Marketing magazine's B2B blog.
The purpose of this blog will be to provide service providers....
Mobilising FMCG: how brands can engage beyond the app
It's no news that the digital world is continuously evolving and that the media and telco industries are no longer the primar....
Why ‘man bites dog’ is news
While there are the investigative journalists who 'find' and 'break' news, much of what we read, hear and watch is present be....
PR fails – The agony and the ecstasy
Schadenfreude. What does it mean? I didn't know until a literary acquaintance flung the term into an email. After co....
Content marketing and the ‘1% Rule’
Why companies should be looking back to the future to get their message across
The ‘1% Rule' is simpl....
3 things marketers need to know about design
Marketing and design have the potential to be one of the great pairings of the modern world, seamlessly working in synergy so....
Great creative matters online – 6 examples
Better creative, better results
A go....