#FAIL for social media ROI
It was a slightly awkward moment. Assembled at SXSW, arguably the worlds leading interactive conference ....
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#FAIL for social media ROI
It was a slightly awkward moment. Assembled at SXSW, arguably the worlds leading interactive conference ....
Sam and Colin: the perils of public health marketing
McLeod and Thomas consider the differences between public and private health advertising, and how consumers often respon....
Product selling dead: Sales people must become experts in listening
Selling is no longer a product monologue where salespeople come in as so-called experts talking about their products whi....
Book Review: Content Rules [Ann Handley & CC Chapman]
CONTENT RULES has a pretty long-winded tagline, but it’s an apt one:
Unraveling the mystery of the Net Promoter Score
In relative terms, Net Promoter Score (NPS) is still a shiny new toy in the research cot. While there are plenty of othe....
The agency is dead. Long live the agency!
We all recognise that consumers are savvier than ever. And those that aren’t – well, they’ve probably ....
Data-Driven Media Plan? Boost your Campaign Performance by up to Fourfold
What’s the difference between the highest performing publishers and the lowest performing publishers in Australia?....
