Turning COI into ROI
Recently, I looked at the issue of social-COI (cost of inaction) and now we turn our attention to making that first step towa....
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The sound of the Olympics – how brands use music
Sport without music would be unimaginable. From the solitude of the single jogger to the multitudes of cheering crowds, musi....
Going for gold – is Olympic sponsorship on the money or off the podium?
Recent news has drummed into us that Olympic sponsorship may in fact not be worth the investment. Big brands have invested up....
The Olympic experience and how the brands will make you remember them
By Andrew Hughes, Australian National Univers....
Forget GIGO, marketing’s got a VIGO problem
‘Garbage In Garbage Out' (GIGO) has usefully served as a call to arms over the decades. Beware those who throw poor quality....
The evolving SoLoMo experience
The central drivers of good mobile advertising are the quality of the call to action and the relevance of the offer: the time....
I’m just not the woman you think I am
I have a deep, philosophical question for you: If I buy stuff online for my dog, does it mean I'm a dog? What about if I buy ....
Big data: Innovation by numbers and the end of Mad Men
More data is being created today than that seen from the dawn of man to 2003. In fact, the amount of data we now have at our ....