The 7 deadly sins of PR
Here are the Seven Deadly Sins of public relations! While you won't be eternally damned by breaking one of them, they are key....
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We are all in this media game now
That's the guts of a 20 terabyte report recently released by IBM: ‘A snapshot of Australia's Digital Future to 2050'. Writt....
Seven things to avoid in a customer loyalty program
The recent fervour around customer loyalty programs has reached fever pitch, as retailers try ardently to win a share of cons....
Marketers must adapt as TV goes social
In recent years we've seen fundamental changes in the way in which we not only consume but create, share and interact with me....
Customer loyalty programs: too much love, not enough action?
Loyalty programs are big business. From the local coffee shop to the leading banks and retailers, everyone seems to want a pi....
How to alienate your audience in one easy step
Have you ever received a piece of marketing or a solicited newsletter via email that has made you so embarrassed on behalf of....
B2B players: embrace the new rules of the game or get off the field!
Hello again, Everyone,
As we are now midway through the calendar year it is ....
Brand values? I didn’t hear you – I was too busy switching companies
In the age of social media, brands are harder to control online. What's more, the brand values dreamed up by the CMO or honed....