Finding location, losing privacy
The latest, growing social media trend is location based services like FourSquare, but are consumers ready for the
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The importance of design
Despite the appearance, current trends in the management world include more elements than just social media. Social media ....
Do you hear a Who?
The 1954 book ‘Horton Hears a Who' by Dr. Seuss tells the story of Horton the Elephant who, in the afternoon of May 15 w....
What sponsorship did to Jessica Watson
Since the day the then 16-year-old Queensland schoolgirl Jessica Watson set off to sail single-handedly around the world, ....
Rules of engagement
Engaging your customers usually requires many touch points. To do this a multiple channel approach is required to give the....
Rewards progams need some mojo
Why are so many loyalty and reward programs just plain dull?
I suspect it‘s because those brands have focussed s....
Analysis Paralysis?
While some of us are still getting our heads around using basic web analytics services to count website hits and email cli....
What are you doing about ecommerce?
For Australian retailers now is the time to think about investment in an online store and an invigorated channel strategy.....
