4 tips for using QR codes in OOH
As digital convergence muddies the boundaries between emerging and mainstream media, we are seeing a wide range of new commun....
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tag
This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.
opinion
Can we trust consumer research?
85% of all research is made up on the spot, or so goes the old joke. Pick up any newspaper or visit any news website and you....
Should you hire a PR agency?
A public relations campaign can help your business enormously and it doesn't have to be expensive. You basically have two cho....
Sinking bubbles – Guinness brand profile
This feature first appeared in the May 2010 issue of Marketing magazine.
Over the cour....
The 3 requirements of a content-driven strategy
Content is the new currency of effective marketing. Why? Because the power has shifted and the model has changed. B....
Mobile video demystified
Mobile content consumption is on the rise, and online video is a big part of this, driven by the propagation of smarter mobil....
The principles of permission-based mobile marketing
The savvy consumer of today has become adept at avoiding being unduly influenced by even the cleverest advertising techniques....
Advertising is so gay right now
There is nothing revolutionary about being gay and working in advertising. But an advertising business that specialises in co....