Making the most of mobile
Mobile is the new billboard. It is a present, local and sleek high definition screen resting comfortably in our bags or back ....
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The life and death of WOW Sight & Sound – 7 lessons
"So they're just shutting it down?" a marketing expert colleague asked me the other day.
The answer was in the affirmativ....
Help! My brand is boring! Content marketing’s 6 golden rules
Why did the chicken cross the road? Because that's what a deceptively simple, fiendishly clever, wildly popular content marke....
5 tips for building a brand on a budget
When we contemplate the concept of branding, we often think of multinational corporations like Nike and McDonald's with massi....
Viral marketing – a lesson from Kony 2012
Achieving viral spread is the dream of every online marketer eager to capture global interest. That dream has certainly been ....
Key trends from Mobile World Congress 2012
This year over 60,000 people passed through the gates of Barcelona's Fira exhibition centre to attend the GSM Association's (....
New top-level domains to trump .com in Google search results
The introduction of new website suffixes (known as new top-level domains) such as .ibm, .afl, .law, and .shop is set to cause....
Human hardware: why we’re all built to be good at sales
For many, the thought of having to sell something sends people in to a nervous frenzy and denial about their ability. Even so....