The luxe life: tips for making your mark as a luxury brand
Cracking the luxury market can be an intimidating step for new brands. Gloria Gammo has some tips for taking your bra....
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Five SEO mistakes brands make when launching new websites
When brands launch new websites, change their CMS or rebrand, SEO – and site migrati....
Posthuman advertising: does AI spell the end of media and marketing as we know it?
Never mind the automation of mundane tasks; Scott Button says AI is about to disrupt creative roles, ad....
Curation 101: the key to successful content marketing
An effective content strategy doesn't have to mean pouring time and energy into writing blogs and articles. Scott Coo....
Trouble in marketing land: are notifications the key to survival?
Marketers are losing engagement with consumers, focusing on the wrong metrics and arrogant about branded apps. We're....
World Cup 2018: get your Facebook tactics ready for the biggest marketing event ever seen
With less than a year to go until the 2018 FIFA World Cup, Facebook's Karren Rogers looks at how marketers can get ta....
Have marketers lost sight of the million-dollars-a-word value of copywriters?
Putting copywriters at the centre of problem-solving teams is key to generating ROI in a complex, multi channel envir....
The benefits of signposts for boosting your brand
Katharine Milner has four examples of when brands have used powerful taglines to build context and brand awareness.
