Multilingual brand management – when translation alone isn’t enough
In a globalised industry, marketers need to consider many factors to get multilingual brand management right. Ofer Ti....
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Determining the best attribution model for your ad campaign
Lucas Sommer defines what an attribution model is and how marketers can use it to properly understand the impact your....
Something old, something new – email marketing trends to watch in 2021
Tunc Bolluk considers email marketing trends that will dominate 2021 and outlines how brands can enhance email market....
Why 2021 is the right year for a martech audit
The complex array of martech solutions can make it challenging for marketers to determine what’s providing the best retu....
It’s the year of customer centricity for the financial services sector
Banks often know more about our habits than even our closest friends or partners, which can create tension between a ....
5 healthcare marketing trends to look for in 2021
Simon Davies unpacks some of the most significant and lasting trends set to shape heathcare marketing in 2021.
Why marketers should prioritise media optimisation in 2021
Jay Wilder writes about the importance of creating a measurement strategy for data and why optimisation should be hig....
Talent never gets old but ageism does
We live in a youth-obsessed culture where ageism has become commonplace across all industries, including in advertisi....
