Top 5 most annoying online habits and how to avoid them
As a marketer your aim is to engage, inform and entice customers to buy your product or service and become brand advocates. O....
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Fraudsters flock to LinkedIn
Professional networking comes naturally to me and I am rigorous about maintaining my profile and business contacts.
This w....
Aggressive versus assertive selling
We all know selling and confidence go hand in hand. To be effective you need to confidently engage in conversation, be unafra....
Why Alan Joyce’s decision was best for the Qantas brand
Controversial posts are all the rage, so here are the reasons why I think Alan Joyce's (the Qantas CEO, not the mistaken Amer....
Targeting client-side integration
For all the song and dance about agency integration, little is heard about client-side integration. While I'm lucky to work w....
The flying kangarooted
Remember when radio host Todd McKenney was caught with his pants off, unconscious in a park in Sydneyʼs eastern suburbs, loa....
The Pitching Tango
Belle Charlene Kwan gets entrapped by the thrills of the pitch and learns the secret steps to reaching the crescendo of a per....
A tale of two cities
In the pitiless land of sports marketing, there's no greater challenge than pulling a new team, sans history, out of ....