Use it or lose it: loyalty data
So you've put a loyalty program in place to reward your best customers and drive sales. Before implementing the program yo....
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opinion
Dont like data? The online game isnt for you
Getting stuck into data analysis for your website isnt everyones cup of tea but its plain as day now that using data to ma....
5 reasons why etailers shouldnt use social media
Very few things divide opinion as much as social media.
To the evangelists, it's the ‘great white hope', the fut....
Progressing with social media: owning the data
Are you using social media to push your company's message, gain a thought leadership position or generate new product idea....
Is your social media policy letting you down?
Social media has become ingrained in our daily lives. So much so that according to
Return on effort with social media
We all know social network marketing is the buzz right now. What do I do? How do I do it? I need help? Bla, bla, bla. If y....
A second unfair advantage in SEM
In my last post, I discussed the topic of
Of the Sheepdog and Wolf
Once upon a time, in the faraway land of Marketania, there lived two most unlikely friends - a sheepdog and a wolf.....
