Building the brand experience via social channels
I've been thinking lately, why have marketers transformed social media into a complicated tool that brands continually mis....
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Take the pain out of being loyal
Most reward or loyalty programs make it easy to rack up points, dollars or discounts. Presenting customers with a plethor....
Why customisation prevents innovation
All businesses are not the same, but they're not all that different.
Marketers and agencies alike are trained to â....
Making the most of online video
The growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped pa....
Finding location, losing privacy
The latest, growing social media trend is location based services like FourSquare, but are consumers ready for the
The importance of design
Despite the appearance, current trends in the management world include more elements than just social media. Social media ....
Do you hear a Who?
The 1954 book ‘Horton Hears a Who' by Dr. Seuss tells the story of Horton the Elephant who, in the afternoon of May 15 w....
What sponsorship did to Jessica Watson
Since the day the then 16-year-old Queensland schoolgirl Jessica Watson set off to sail single-handedly around the world, ....
