New domains open up unique opportunity for CMOs to own an entire online category
In this guest blog, Adrian Kinderis, CEO of ARI Registry Services, says savvy CMOs are poised to get exclusive ownership ....
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Q&A with direct marketing guru Drayton Bird
Drayton Bird's commonsense approach to marketing always rattles a few cages at the big end of agency land. Malcolm Auld c....
Making fantasy into (augmented) reality
Augmented reality (AR) might seem like a dream come true, but as a means of engaging consumers it couldn't be more real. It c....
Does size really matter for PR agencies?
It may sound crude, but the old adage ‘it's not the size that matters, but what you do with it', has never been more true, ....
Defibrillators please! Reviving the magazine business through partnerships
2011 was another interesting year for the publishing business.
Magazines, one of the hardest hit sectors, steadily lost th....
There’s more to mobile in 2012 than native apps
As you work out how to exploit mobile in 2012, you need to start by working out which relevant and compelling consumer proble....
Feminine qualities that should be used in sales strategies
We've all heard the expression 'sex sells'. Normally we are referring to advertising. However, all too often in the sales wor....
Fingers meet feet
This article first appeared in the November 2011 issue of Marketing magazine.
Wh....