Clicks to calls – measuring your campaign
Kim Irvine, general manager of Zintel walks us through 'Call Tracking', which can calculate the amount of phone enquiries....
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Speaking to the modern consumer
Jim Antonopoulos, executive creative director of TANK Branding examines the benefits of brands being people-focused and h....
The Hard Sell…why make selling harder?
Marketing mag's sales specialist Sue Barrett, founder of Barrett Consulting, dissects the "hard sell", and tells salespeo....
Getting return on your rankings?
Search, both organic and paid, can be a very focused way to reach your customers, but in formulating a keyword strategy, ....
Why Facebook is rubbish at student recruitment
Marshall McLuhan said that when new communicative technologies first hit the market, the initial hype always out runs cap....
Authentic corporate communities
Gino de Pasquale tells us that the corporate world is in dire straits and in need of some spiritual cleansing. We're don'....
Social media: Cracking the corporate responsibility whip
Jason Cohn, social media consultant for Taurus Marketing, shows us the perils of social media for brands, and hands ou....
The consumer-centric company
We have always been a society of networks.
From railroads to the telegraph networks that sprang up across the United State....