Tombstone Blues: How agencies can avoid extinction
I like history. Specifically Australian History. Especially the narrative variety as expertly practised by Thomas Keneal....
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Prospecting tips to make you sales fit
Every business needs to prospect for new clients and customers, even marketing experts often need to reignite past clien....
Have retailers lost the plot?
"The Manager's Gone Mad!!!!”, “Massive Mayhem Sale!”, “IT'S ALL GOTTA GO!”, “Never to be repeated prices”, “W....
BOOK REVIEW: Hegarty on Advertising: Turning Intelligence into Magic by John Hegarty
Marketing made simple. Is it possible?
I recently ran a workshop with the glib title of 'Marketing made Simple'.
Oh really?
How....
Pitching and moaning
It’s the debate that never goes away. Should agencies engage in free pitching? As a marketing manager, should you ....
Authentic relationships
When I first learnt the definition of Marketing back at University in 1984, I was told the industry was about “ide....
The changing face of data analytics – from data models to future proofing
Every business today has more data and information than ever before. We all have mountains of sales data, media data, we....