An ever-changing field: developments in mobile marketing
A change is afoot, and its name is mobile. Cutting through the hype surrounding mobile can be difficult, but making sense of ....
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opinion
You can’t help but love mobile
This article first appeared in the December 2011/January 2012 issue of Marketing magazine.
C....
How to mobilise enterprise with personal media devices
The adoption of personal media devices such as mobile phones, tablets and portable and home gaming consoles is changing the w....
Digital body language
'Digital Body Language'. Steven Woods wrote the book on it, but I first heard the term from OgilvyOne global CEO Brian Feathe....
The benefits of automation to marketers
Marketers today are fending off challenges from all fronts. Expectations have never been higher, and the job has never been m....
Brand principles for the digital age
I was recently invited to share my not-very-scientific methodology for media brand creation at the curiously titled conferenc....
The one question every marketer needs to answer
The one question you need to be able to truly answer…
'Why would someone buy from me and not the person down ....
A very social Christmas
More than four decades ago, French theorist Roland Barthes argued that the interpretation of literature should not be guided ....