Salespeople: Social media is your ally
By Sue Barrett, founder of Barrett Consulting.
Any business that doesn't understand the power of social media and....
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How data can translate to ROI
By Sergio Tapia, data and analytics consultant, Zintel
Firstly, let's consider data from a different ....
3 reasons SEO should be central to content strategy
Victor Navarro, commercial manager at Outrider Australia, argues that the Australian marketing industry needs to re-evalu....
Don’t be the next Tiger Woods – personal branding
By Melissa Wait, PR manager, Gray Management Group
As consumers come to demand relationships with people not co....
Spanish domination – Zara brand profile
This feature first appeared in the August 2011 issue of Marketing magazine.
Australia ....
How to get the most out of a PR agency
By Catriona Pollard, director, CP Communications
So you've decided that you want to hire a PR agency. You want to....
Discounts and selling – there’s no need to devalue the ‘sell’ too
By Sue Barrett, founder, Barrett Consulting
Unfortunately discounting is heavily used in Australian retail. It's ....
Why PR strategies should not be overlooked
By Frances Ward, director, Solid Ink Communications
Whether you're a big company operating 50 branches worldwide ....