Creative showcase: brand extensions
First published in the October 2011 issue of Marketing, this creative showcase looks at brand extensions. Read ....
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3 tips for making the most of online opportunities
We've all seen the headlines: 'Online to kill off traditional retailers', 'Aussie retailers losing out to overseas companies'....
In marketing, the only certainty is uncertainty
It is fair to say that the past few years have been a bit like living in a washing machine. We've seen phenomenal de....
National exclusive with Google’s global CMO and CCO
Published as There's Got to be a Way, June 2011, Marketing magazine. The interviews conducted ....
Salespeople: Social media is your ally
By Sue Barrett, founder of Barrett Consulting.
Any business that doesn't understand the power of social media and....
How data can translate to ROI
By Sergio Tapia, data and analytics consultant, Zintel
Firstly, let's consider data from a different ....
3 reasons SEO should be central to content strategy
Victor Navarro, commercial manager at Outrider Australia, argues that the Australian marketing industry needs to re-evalu....
Don’t be the next Tiger Woods – personal branding
By Melissa Wait, PR manager, Gray Management Group
As consumers come to demand relationships with people not co....