Customer service is not a joke
Sue Barrett, Marketing mag's very own sales guru and founder of Barrett Consulting poses the question: If customer servi....
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New media insights help bridge consumer-business gap
By Mike Handes, Social business innovation lead, IBM Australia and New Zealan....
3 steps to measuring social media ROI
People who work in social media often share a common problem - budget.
ROI is a business measurement. It doesn't care whet....
Why do we check-in?
By Simon Dell, director of TwoCents Group, a young marketing, advertising and branding company based in Brisbane. He spe....
Putting your search into context
Anthony Contoleon sheds some light on how search engines decipher what results to present each time we type a query into ....
Want a career in PR?
The universities seem to be pumping PR graduates out like they're going out of fashion. There aren't enough places in agencie....
Choosing your company’s media spokesperson
By Catriona Pollard, Director CP Communications
Building your company's profile and protecting its reputation sho....
Using data to optimise digital campaigns
In digital terms, it is only fairly recently that data mining and ad serving tech....