When to offer an exclusive for the best publicity
If there is one thing a journalist loves, it's a big, juicy exclusive. It means no one else will be running the same story an....
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Just do it – responding to business customers’ needs
Hello again, Everyone!
In my previous two posts, I have been discussing how organisations should gather, analyse and prior....
Peddling porky pies: the risks of stretching the truth for career advancement
Thinking of stretching the truth on your resume to increase your chance of landing a job? Think again.
Candidates can be t....
Beware of the ‘smartest’ guy in the room
Everyone loves an expert. I certainly do. When I'm taking my car in for repairs, getting a job done around the house....
7 creative ideas for digital display ad inspiration
At a local coffee shop I recently overhead a would-be scriptwriter bemoaning the rejection of script for a TV series. The wri....
Everything is possible. Now.
I spent the last few days at The Circus Festival in Sydney, which, for someone new to the city has been an insight into the e....
The best sales person makes the best sales manager, right?
Myth: The best sales person makes the best sales manager.
Fact: Selling and managing ar....
Oh, Ben Polis, what a mess!
Update: Since this blog was first published, Polis has stepped down as EnergyWatch's CEO. Furthermore, t....
