Preparing for the social tsunami
How Google Wave will hit marketers
Google has changed the world more than once. The company built....
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Relentless marketing optimisation
Way back at the end of WWII, the Japanese philosophy of continuous improvement throughout all aspects of life was born. At....
Developing a social media strategy for your brand
You've got a marketing plan of course, and a business plan, and a company mission statement, and you've probably got a bun....
The device agnostic consumer
A recent article in The Sydney Morning Herald reported that a dramatic increase in illegal downloads of TV shows,....
After the Wave: the limits of Google
Last month Millward Brown Optimor published its fourth annual BrandZ Top 100 Most Valuable Global Brands rankings and woul....
The new Ps -? Passion and Philanthropy
Hands up all who think the world is a fine and dandy place where everything is as it should be?
Thank you, Mickey ....
When starting out as an entrepreneur, how do you market yourself with no name?
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What do you need in a community manager?
At Aprils Marketing Now conference in Wellington, a marketing manager for a charity asked how much to invest into an onlin....
