Prioritising B2B customer needs
Hello again, everyone!
In my first blog entry, I gave you an overview of the ‘value based action oriented approach' whic....
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Successful people use self talk, do you?
Great sales people, high achievers and great leaders know and believe in the power of thought. Our thoughts lie at the root o....
The top 7 skills needed for marketing in 2012
The top 7 skills needed for marketing in 2012
Effective, interactive marketing demands collaboration and cohesion. ....
Why are Australian marketers second-rate with mobile executions?
It seems we are very slow learners here in Australia. Maybe it's the lack of innovation coming from a stale agency world or m....
Making the most of mobile
Mobile is the new billboard. It is a present, local and sleek high definition screen resting comfortably in our bags or back ....
The life and death of WOW Sight & Sound – 7 lessons
"So they're just shutting it down?" a marketing expert colleague asked me the other day.
The answer was in the affirmativ....
Help! My brand is boring! Content marketing’s 6 golden rules
Why did the chicken cross the road? Because that's what a deceptively simple, fiendishly clever, wildly popular content marke....
5 tips for building a brand on a budget
When we contemplate the concept of branding, we often think of multinational corporations like Nike and McDonald's with massi....
