Interactive business-to-consumer marketing
We are in the age of educated consumers. Whether purchasing laundry detergent, a new car, or a computer, educated consum....
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Mobile strategy for online retailers
A recent research project by PayPal and The Nielsen Company highlighted the rapid growth of mobile commerce in Aust....
Public Relations must change in Order to Capitalise on the Digital Media and Marketing Opportunity
PR spending in Australia is forecast to grow between now and 2015, according to Ibis World. More and more brands are wak....
Tombstone Blues: How agencies can avoid extinction
I like history. Specifically Australian History. Especially the narrative variety as expertly practised by Thomas Keneal....
Prospecting tips to make you sales fit
Every business needs to prospect for new clients and customers, even marketing experts often need to reignite past clien....
Have retailers lost the plot?
"The Manager's Gone Mad!!!!”, “Massive Mayhem Sale!”, “IT'S ALL GOTTA GO!”, “Never to be repeated prices”, “W....
BOOK REVIEW: Hegarty on Advertising: Turning Intelligence into Magic by John Hegarty
Marketing made simple. Is it possible?
I recently ran a workshop with the glib title of 'Marketing made Simple'.
Oh really?
How....