In defence of the marketing budget
If you're on this site and reading this blog, I can say with a reasonable degree of confidence that you fall into one of t....
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How viral marketing could work for you
The importance of video to any successful online campaign continues to grow but still a number of campaigns are still not bei....
Why do we need Social Media Club?
Warning: The tone of this post has a healthy degree of cynicism and sarcastic undertones. As a result of tone and cont....
Viral online sporting brand campaigns: real or fake?
Three weeks ago a video appeared on YouTube of what attested to be the Uzbekistani national football team training for a W....
Keeping it consistently constant -? The KICC Principle
I was at home the other night and found myself particularly intrigued by one particular ad. The ad was for Jetstar, and as....
Breaking through the clutter: a look at exposure to advertising messages
I've been telling people for years that they see 3,000 ads a day and they all believe me. No one blinks. No one questions ....
Australia – land of the blogging voyeurs
Let's face it, we all love to watch. But when it comes to joining in, are we willing to take the leap?
I am, of c....
Social media helps PR grow another leg
Marketingmag.com.au welcomes Trevor Young is the
