Delivering on the promise – sports coverage and TV network marketing
Marketing in 2012 means you have to be perfect all the time, using every avenue at your disposal. Falling down and failing at....
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Levelling up your customer dialogue: the what why and how, part 1
This is Part 1 of a series on 'Levelling-up your customer dialogue: the what, why and how'.
Culture and where the wild things live
I am rearing two long-necked turtles. Our vet said the most important thing to remember when keeping turtles is water quality....
Success on the small screen – 10 tips for mobile campaign site success
So you're looking at mobile for your next media campaign. A great move, since smartphones and tablets have rapidly become our....
The new marketing mantra: Make it relevant, personal and easy
Our job as marketers is to make it easy for the customer to buy from us.
Why is that hard? “Where do I start?” I can ....
B2B marketers up for the sales game?
The point of marketing when all the pie charts are exhausted, the yadda yadda dies down and the coffee goes stale is of cours....
London Olympics – inspiration for PRs
While not everyone is inspired by athletes, there's no denying the hard work and dedication Olympians must put in to make it ....
How to make great social content
There's an old screenwriting phrase worth remembering when creating social content: Show don't tell.
The concept is fairly....
