Book Review: Content Rules [Ann Handley & CC Chapman]
CONTENT RULES has a pretty long-winded tagline, but it’s an apt one:
Authorization
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opinion
Unraveling the mystery of the Net Promoter Score
In relative terms, Net Promoter Score (NPS) is still a shiny new toy in the research cot. While there are plenty of othe....
The agency is dead. Long live the agency!
We all recognise that consumers are savvier than ever. And those that aren’t – well, they’ve probably ....
Data-Driven Media Plan? Boost your Campaign Performance by up to Fourfold
What’s the difference between the highest performing publishers and the lowest performing publishers in Australia?....
Where PR offers real value (and some tips for handling the social stuff)
We’ve entered a new age of communication, an era of digital storytelling in which modern businesses have access to....
Net Promoter Score
In relative terms, Net Promoter Score (NPS) is still a shiny new toy in the research cot. Whilst there are plenty of oth....
Think before you send
Your mum receives an email saying “We noticed you haven’t been opening the emails we have been sending you......
CMOs and Twitter: have they joined the celebration?
Twitter users now send more than 140 million Tweets a day. With more than 20% of the tweets being related to products an....