Six ways to fake digital advertising results (and how to avoid them)
While the digital advertising industry has gone a fair way to clean up its act in the past few years, particularly through in....
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10 award submission tips from a judge
Whether the motivation is ego, a promotion, peer recognition, or something else, the pursuit of industry awards is an art tha....
5 tips for effective celebrity brand partnerships
As we all know dating can be tough, and probably toughest of all is dating a celebrity.
All that scrutiny and yet, all tha....
How to train your sales team on a budget
The sales team or salesperson is an important role in any business. They research potential clients, actively prospect, write....
4 tips for using QR codes in OOH
As digital convergence muddies the boundaries between emerging and mainstream media, we are seeing a wide range of new commun....
Can we trust consumer research?
85% of all research is made up on the spot, or so goes the old joke. Pick up any newspaper or visit any news website and you....
Should you hire a PR agency?
A public relations campaign can help your business enormously and it doesn't have to be expensive. You basically have two cho....
Sinking bubbles – Guinness brand profile
This feature first appeared in the May 2010 issue of Marketing magazine.
Over the cour....