Brands are marketing tortoises when it comes to digital
I recently attended a seminar organised by PR firm Hill and Knowlton in Sydney which featured a group of experts holding f....
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opinion
What portion of your marketing budget will you be spending on digital in 2009 and why?
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How to weather the economic storm
Marketingmag.com.au welcomes Andrew Wilson to the stable of guru bloggers on the
site. When hes not ....
Fool’s gold?
This article is part of a series by Katie Harris, principal at Zebra Connections (if you mis....
Social objects and handles
I like the thought of social objects having grips, handles or even doors.
These handles would allow objects to tra....
Making sense of the senses
According to international research company Millward Brown, 97% of all brand communication today is focused on two of our ....
Vodcast: Retailing in tough times
In his latest vodcast, Geoffrey McDonald Bowll, MD of Starship and author of the monthly column Guerrilla....
Web marketing aint so tough
Its a common misconception that the internet has turned the marketing world on its head, and that conventional tactics for....
