Aggressive versus assertive selling
We all know selling and confidence go hand in hand. To be effective you need to confidently engage in conversation, be unafra....
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opinion
Why Alan Joyce’s decision was best for the Qantas brand
Controversial posts are all the rage, so here are the reasons why I think Alan Joyce's (the Qantas CEO, not the mistaken Amer....
Targeting client-side integration
For all the song and dance about agency integration, little is heard about client-side integration. While I'm lucky to work w....
The flying kangarooted
Remember when radio host Todd McKenney was caught with his pants off, unconscious in a park in Sydneyʼs eastern suburbs, loa....
The Pitching Tango
Belle Charlene Kwan gets entrapped by the thrills of the pitch and learns the secret steps to reaching the crescendo of a per....
A tale of two cities
In the pitiless land of sports marketing, there's no greater challenge than pulling a new team, sans history, out of ....
Creating a PR crisis
By Cathy Gray, managing director, Gray Management Group
Crisis management needs to be reinvented. Too oft....
Getting to know you: digital aids to medical product familiarisation
Who do people trust when it comes to health information? The recently released Edelman Health Barometer surveyed more than 15....