Hello again, Everyone,
As we are approaching the last quarter of the calendar year, if you have not already begun so, it i....
As an agency guy, you know my answer is going to be skewed. You know I'm always going to say agencies are key and you can't d....
With the now ubiquitous nature of social media, the ever-increasing range of marketing media options and the rapid changes in....
Whether it's fact or urban myth, there were rumours that a guy in New York in the late 1990s used to stand outside stores tha....
Imagine for a minute that you're in the business of making aeroplanes. A client comes to you and asks for something to get fr....
By Rob Livingstone, University of Technology, S....
Public relations is a long-term commitment, it isn't just one-off press releases being pushed out to journalists. Good PR bui....