Are your measurements meaningful?
In digital, we can measure so much. But so much of what we measure is completely meaningless. What does a click mean, ot....
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First impressions really do count
Have you ever pondered buying a new product for so long that you find you can no longer make a decision about it? This i....
Where should your brand focus first?
By Daniele Lima, managing director, Road Scholars Training & Strategic Consultancy.
In recent years....
Gerry Harvey: a great marketing tool?
Poor Gerry Harvey is having a rough time lately. Well, Forbes says he still has over a billion dollars to his n....
The challenges of digital: how to manage content and data
Marketing channels commonly categorised under the digital marketing umbrella include email, websites, mobile, social med....
Whats in Google searchs first pageview?
Google's search results page has come a long way from the original plain ten blue links. Over the years these ten li....
Interactive business-to-consumer marketing
We are in the age of educated consumers. Whether purchasing laundry detergent, a new car, or a computer, educated consum....
Mobile strategy for online retailers
A recent research project by PayPal and The Nielsen Company highlighted the rapid growth of mobile commerce in Aust....