A glimpse into the future at SXSW and Web 2.0
It is widely accepted that Australia is up to three years behind the US in our adoption of new media technology and social....
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In defence of the marketing budget
If you're on this site and reading this blog, I can say with a reasonable degree of confidence that you fall into one of t....
How viral marketing could work for you
The importance of video to any successful online campaign continues to grow but still a number of campaigns are still not bei....
Why do we need Social Media Club?
Warning: The tone of this post has a healthy degree of cynicism and sarcastic undertones. As a result of tone and cont....
Viral online sporting brand campaigns: real or fake?
Three weeks ago a video appeared on YouTube of what attested to be the Uzbekistani national football team training for a W....
Keeping it consistently constant -? The KICC Principle
I was at home the other night and found myself particularly intrigued by one particular ad. The ad was for Jetstar, and as....
Breaking through the clutter: a look at exposure to advertising messages
I've been telling people for years that they see 3,000 ads a day and they all believe me. No one blinks. No one questions ....
Australia – land of the blogging voyeurs
Let's face it, we all love to watch. But when it comes to joining in, are we willing to take the leap?
I am, of c....
