Vodcast: Retailing in tough times
In his latest vodcast, Geoffrey McDonald Bowll, MD of Starship and author of the monthly column Guerrilla....
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opinion
Web marketing aint so tough
Its a common misconception that the internet has turned the marketing world on its head, and that conventional tactics for....
How to choose a qualitative research consultant
This article is part of a series by Katie Harris, principal at Zebra Connections (if you mis....
2009: Why do you need to think about social media?
Tamir Berkman takes you through a few reasons why 2009 is going to be a big year for social media:
The last posting on Nakeds Witchery campaign… promise!
Early this week I received a phone call from a Naked Communications representative, explaining that the agency's C....
With many in the industry facing redundancy recently, has the power shifted into the employers hands? While 2008 was all about staff retention, do marketers have little hope of securing a pay rise or being wooed with counter offers in 2009?
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Hammering your site when a screwdriver may be better
It's 10 o'clock on a Tuesday morning - you are sitting in a management meeting (again) trying to figure out how to generat....
The ROI for qualitative research: nothing to sneeze at
This article is part of a series by Katie Harris, principal at Zebra Connections (if you mis....
