A job half done…
Imagine you're working in a department store in a large shopping centre. Each time a customer walks in, they must move to ....
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Understanding what social media really is
Social media seems to be everywhere this year. Facebook is rarely out of the mainstream media and marketing publications a....
Unleashing the power of analytics
Wouldn't it be great if you knew more about how your customers and prospects interacted with your website, so you could ta....
Engagement or not?
How much time did you spend online in the last week? Major research houses purport to have the answer to this question, ba....
Post-GFC talent retainment
So far I've written about citybranding. We know that it is an emergent topic that involves large amounts of thought and pr....
Big clients dont need big media agencies
In what might be a sign of a shift in the agency market, PepsiCo and AB InBev have announced they will be
Bloggers in the marketing mix
Many bloggers have readership numbers that are larger than many traditional media platforms including magazines, newspaper....
Use it or lose it: loyalty data
So you've put a loyalty program in place to reward your best customers and drive sales. Before implementing the program yo....