2011 forecast series… Online video
In the lead up to the release of Marketing magazine's annual publication for 2012, The Marketing Surviva....
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SoLoMo at work – in Australia!
Joe Barber sits down with Lifelounge Group CEO Dion Appel to extract some valuable insights into leveraging SoLoMo.
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The age of ‘the big idea’ is over
For some time now I have been expounding the virtues of brands becoming far more data-centric in their approach to marketing ....
The most social Olympics ever – how brands can get involved
Soon the world will be glued to their TV screens watching athletes jump, swim, run and generally make the rest of us feel pre....
Why successful PR is a marriage not a one night stand
As in relationships, not being able to fully commit to your PR agency is a recipe for disaster. This applies to the PR agency....
At the end of the day, B2B is people dealing with people
Social media is an important issue that is on the minds of senior management of many organisations both large and small. Busi....
Brands must move from quantity to quality in Facebook marketing
On 24 January 1848, James W. Marshall, an American carpenter and sawmill operator with a ‘general knowledge of minerals' ca....
How to make your customers love you
While marketing deals with markets of many, selling will always be about markets of one. So how do you make your customers lo....
