What is the reality of maintaining a corporate blog and is it a valid marketing tool?
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opinion
PR in a recession
Marketingmag.com.au welcomes Jules Brooke to the
site. Jules Brooke is the founder of PR agency
Where does social media fit in the agency-client relationship?
Marketingmag.com.au welcomes Simon Young to
the stable of guru bloggers on the
site. Simon Young is....
Google, Facebook, MySpace, Twitter, but where the hell is Microsoft?
Markus von der Luehe from AdKnowledge, emailed me the other day and asked who I recommended he interviewed on their use of....
When brands fail… does brand valuation?
Last month Wally Olins, the man synonymous with the London brand agency that still bears his name, pronounced brand valuat....
Dont use that tone of voice with me!
Dont use that tone of voice with me!
Such is one of the enduring phrases I remember hearing frequently du....
Mind the gap: integrating digital and traditional marketing
I noticed some recent discussion on marketing websites about the disconnect between digital and traditional marketing depa....
State of the social media sphere address
Things change quickly in Interwebs land. Here's what you need to know so you can look knowledgeable and sound educated in ....
