Solving puzzles delivers answers; solving mysteries delivers insights
At a recent ARF conference, Stan Sthanunathan of Coca-Cola exhorted the market research industry to move beyond understa....
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You can teach a man to fish or buy him some links
Back at the start of 2011 of the biggest US retails JC Penny & OverStock.com were penalised by Google for the practice of....
Are your measurements meaningful?
In digital, we can measure so much. But so much of what we measure is completely meaningless. What does a click mean, ot....
First impressions really do count
Have you ever pondered buying a new product for so long that you find you can no longer make a decision about it? This i....
Where should your brand focus first?
By Daniele Lima, managing director, Road Scholars Training & Strategic Consultancy.
In recent years....
Gerry Harvey: a great marketing tool?
Poor Gerry Harvey is having a rough time lately. Well, Forbes says he still has over a billion dollars to his n....
The challenges of digital: how to manage content and data
Marketing channels commonly categorised under the digital marketing umbrella include email, websites, mobile, social med....
Whats in Google searchs first pageview?
Google's search results page has come a long way from the original plain ten blue links. Over the years these ten li....