Questionable identities: how adaptive instability can help brands during recession
Anticipating and mitigating the dramatic impact of organisational inertia on transformational brand programs can help comp....
Authorization
tag
This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.
opinion
A penny for your thoughts
This article is part of a series by Katie Harris, principal at Zebra Connections (if....
The death of print: the final days of the phone book
When did you last use the print edition of a phone directory?
In Australia the first directory wa....
How social media won Obama the US Election
There is only one tool, one platform, one medium that allows the
American people to take their government back, and thats....
Part 2: The qualitative research process – fluffy techniques
This article is part of a series by Katie Harris, principal at Zebra Connections (if you missed the other parts, sta....
The main thing is to keep the main thing the main thing
This is my marketing mantra. It isnt perfect, show me one that is. But it helps me frame my thoughts, a f....
Copy Corner: Writing for the web 101
When writing for the web, dont write for readers, but write for scanners. Make sure you are as concise as....
Best practice makes perfect
I am not a great exponent of using technology for the sake of it, which is unfortunately what traditionally drives a great....