What Obama teaches brands about emotional intelligence
ABT CEO Antony Gowthorp says Brand Obama shows how emotional intelligence can help organisations handle tough econ....
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What will agencies do when everyone can bypass advertising?
The dawning of the digital age has created much hand-wringing among traditional media providers and the advertisers who fe....
Not everything is black and white
This article is part of a series by Katie Harris, principal at Zebra Connections (if you missed the other parts, sta....
Why is Google Analytics a free service?
Generally in business, things that are free have some alternate
revenue stream or strategy driving them. On the internet,....
Social not-working, surely not?
Social networking is a just a phase - the headline jumped out at me, the shock, the horror, surely not? I had just read th....
Is your shopping cart only half full?
The interest in the recent
Blogs for Breakfast: mirror, mirror… 31 lists of predictions for 2009
The year is almost out and that means bloggers dust off their crystal balls and pretend like they know whats going to happ....
Copy Corner: Writing an ad
When you are writing an advertisement, the first impression - the first thing the reader sees or reads - can mean the diff....