Rapport-based Routing: An End to Blind Dating in the Contact Centre
How many times have you called an organisation and felt that the person on the other end of the phone just wasnt listening....
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Owned and earned versus paid media
Marketers today face a dazzling array of mediums through which to promote their brand to the masses.
More often or....
Will Google Health reinvent Pharma Marketing?
While many pharmaceutical companies continue to come under scrutiny for aggressive marketing campaigns via Google AdWords, So....
What Gap got right about their re-brand
By now most of you will have seen the recent furore surrounding GAP attempted re-brand and how quickly they retracted it f....
Converting rewards into sales: how to use your loyalty program to drive sales
Across the country there are thousands of unloved loyalty programs ticking away adding cost to business's 1P&L's whils....
Six ways Foursquare will change your business
A couple of weeks ago we launched retailer Borders Australia on Foursquare, starting with simple campaign which gives cust....
Is Delhi an unlikely saviour for the Commonwealth Games?
Global news has been dominated in recent days by the controversy over the readiness of Delhi to host this years Commonweal....
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