What to look for when recruiting salespeople
Let’s be clear from the outset. I find it somewhat frustrating when people make simplistic claims and statements a....
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The market cares. Deeply.
The market cares. Deeply.
But not if all is great with what a marketer has to offer. Probably not even if the g....
#FAIL for social media ROI
It was a slightly awkward moment. Assembled at SXSW, arguably the worlds leading interactive conference ....
#FAIL for social media ROI
It was a slightly awkward moment. Assembled at SXSW, arguably the worlds leading interactive conference ....
Sam and Colin: the perils of public health marketing
McLeod and Thomas consider the differences between public and private health advertising, and how consumers often respon....
Product selling dead: Sales people must become experts in listening
Selling is no longer a product monologue where salespeople come in as so-called experts talking about their products whi....
Book Review: Content Rules [Ann Handley & CC Chapman]
CONTENT RULES has a pretty long-winded tagline, but it’s an apt one:
Unraveling the mystery of the Net Promoter Score
In relative terms, Net Promoter Score (NPS) is still a shiny new toy in the research cot. While there are plenty of othe....