Don’t be the next Tiger Woods – personal branding
By Melissa Wait, PR manager, Gray Management Group
As consumers come to demand relationships with people not co....
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Spanish domination – Zara brand profile
This feature first appeared in the August 2011 issue of Marketing magazine.
Australia ....
How to get the most out of a PR agency
By Catriona Pollard, director, CP Communications
So you've decided that you want to hire a PR agency. You want to....
Discounts and selling – there’s no need to devalue the ‘sell’ too
By Sue Barrett, founder, Barrett Consulting
Unfortunately discounting is heavily used in Australian retail. It's ....
Why PR strategies should not be overlooked
By Frances Ward, director, Solid Ink Communications
Whether you're a big company operating 50 branches worldwide ....
Improve your chances: 3 ways to enhance award submissions
It is that time of the year again. Awards season is upon us, and it is heartening to see that this year's awards are paying m....
Rewrite the marketing textbooks: Logic, creativity, then numbers
By Peter Cleary, Zinc founder
In 1898 American advertising and sales pioneer E. St....
Customer service is not a joke
Sue Barrett, Marketing mag's very own sales guru and founder of Barrett Consulting poses the question: If customer servi....