The Pitching Tango
Belle Charlene Kwan gets entrapped by the thrills of the pitch and learns the secret steps to reaching the crescendo of a per....
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A tale of two cities
In the pitiless land of sports marketing, there's no greater challenge than pulling a new team, sans history, out of ....
Creating a PR crisis
By Cathy Gray, managing director, Gray Management Group
Crisis management needs to be reinvented. Too oft....
Getting to know you: digital aids to medical product familiarisation
Who do people trust when it comes to health information? The recently released Edelman Health Barometer surveyed more than 15....
Selling: Don’t take it personally
The world of selling requires resilience. Being ‘sales ready' and having the right skills is one thing but you also need th....
Daily Deals – Not the ‘Cash Cow’ it used to be
Did you blink and miss the whole daily deals rise to stardom and now wondering what happened as the segment enters the twilig....
Matching your ads to the consumer journey
Not so long ago, I was in the market for a pram. A newcomer to the world of pending motherhood, it was only with my first Goo....
Connecting with the new Chinese consumer
By Dr Chris Baumann, senior lecturer in business, Department of Marketing and Management, Faculty of Business and....