Is your social media policy letting you down?
Social media has become ingrained in our daily lives. So much so that according to
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Return on effort with social media
We all know social network marketing is the buzz right now. What do I do? How do I do it? I need help? Bla, bla, bla. If y....
A second unfair advantage in SEM
In my last post, I discussed the topic of
Of the Sheepdog and Wolf
Once upon a time, in the faraway land of Marketania, there lived two most unlikely friends - a sheepdog and a wolf.....
WOM: demand the evidence
Word of mouth (WOM) marketing is the oldest and some would argue best, form of marketing. And we all know intuitively it w....
How to start your eDM
Raise your hand if you enjoy spam. A collective glance around the room reveals, no… no one does. While this is generally....
Why social media has gone mainstream
The hype around social media just keeps getting louder. Every week a new campaign and a new platform is released. So why h....
How to build a crowdsourcing community
For years, companies kept their innovation processes hidden, averse to the risk of intellectual property theft and marketp....