Part 2: The qualitative research process – fluffy techniques
This article is part of a series by Katie Harris, principal at Zebra Connections (if you missed the other parts, sta....
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The main thing is to keep the main thing the main thing
This is my marketing mantra. It isnt perfect, show me one that is. But it helps me frame my thoughts, a f....
Copy Corner: Writing for the web 101
When writing for the web, dont write for readers, but write for scanners. Make sure you are as concise as....
Best practice makes perfect
I am not a great exponent of using technology for the sake of it, which is unfortunately what traditionally drives a great....
Part 1: The qualitative research process
This article is part of a series by Katie Harris, principal at Zebra Connections (if you missed the other parts, sta....
Beyond Seiko – defining emotional technology
There isnt a definition for emotional technology, despite it being used as a brand name and scant references in postmodern....
Can we be primed for brand choice?
Marketingmag.com.au welcomes international brand strategist, Stephen Byrne to the stable of guru blog....
In todays media savvy culture is product placement a sure-fire brand booster or too transparent to the point of being ineffective?
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