Conversation versus carpet bombing
Building conversation around your brand has long been an important and effective marketing communications strategy, especi....
Authorization
tag
This is the default dialog which is useful for displaying information. The dialog window can be moved, resized and closed with the 'x' icon.
opinion
Australian retailers need help
Recently, we (geekIt Digital) exhibited at....
Its the social economy, stupid
During the 1992 presidential campaign in the US, Bill Clinton's campaign strategist coined the phrase “It's the economy,....
Building the brand experience via social channels
I've been thinking lately, why have marketers transformed social media into a complicated tool that brands continually mis....
Take the pain out of being loyal
Most reward or loyalty programs make it easy to rack up points, dollars or discounts. Presenting customers with a plethor....
Why customisation prevents innovation
All businesses are not the same, but they're not all that different.
Marketers and agencies alike are trained to â....
Making the most of online video
The growing adoption of broadband combined with a dramatic push by content providers to promote online video has helped pa....
Finding location, losing privacy
The latest, growing social media trend is location based services like FourSquare, but are consumers ready for the