Marketing in the ‘cognitive era’
Predictive technology will soon touch every aspect of our lives, says Mailee Creacy. As marketers, the cognitive era ....
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Technology and loyalty: how to meet the demands of multi-channel customers
Rod Moynihan analyses the findings of the recent 'Multi-Channel Customer Care Report'.
Customers today si....
Sprint thinking: smarter branding in the age of urgency
Richard Curtis and John Corleto discuss the shifts and changing relevance of brands, and outline the four characteri....
I know how you feel: how computer vision is changing everything
From improving cancer diagnosis to powering animated poo emojis, Jon Stubley tells us how his favourite computer appl....
Do brands matter? How meaning and marketing are shifting definitions
Gavin MacMillan ponders the role of brands in 2017, and introduces us to the idea of 'Action Brands.'
You....
Ambient data is the new hybrid superpower for retailers
Retailers must understand and harness the power of ambient data, now, writes Cameron Curtis.
Copyright issues on the internet – how linking can get you into strife
Emma Simpson shares some rules that can help marketers and their organisations avoid a copyright infringement.
The death of isolation, and what it means for generating ideas
Does our always-on world and culture of sharing mean we're missing out on the benefits of letting idea....