The role of text analytics in a voice of the customer program
Chris Breslin says text analytics can explore beneath the surface of customer experience to create a richer image for yo....
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The numbers game: why marketers must play along
Greg Taylor outlines the need for marketers to keep data and results of their efforts to be able to show the rest....
Why isn’t digital marketing success measured by lifetime value?
Trent Lloyd reminds marketers of the importance of targeting primary customers and lifetime value as a measure of su....
Is your brand a generous one?
For Patrick D'Souza, the goal of brand advertising is memorability, and the best way to ensure consumers remember yo....
Connecting customer and culture with the power of purpose
With convenience and functionality expected to decrease as a purchasing priority, a holistic appreciation of brand pu....
Top trends in packaging design for 2016
As packaging trends change, it’s important for brands to ensure their offerings are presented in the most attractive way....
Six ways to take your big data capabilities from beginner to intermediate
updated 29/01/16 : details of FT paywall
Deeps De Silva outlines how ma....
The big difference between like and ‘like’
As social media response becomes an increasingly valid and sought-after mode of tracking marketing effectiveness, Rob....
