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Nikki Retallick explains how multi-touch attribution can successfully transform a business, one customer at a time.
Helen Masters ponders automation and its effect on manufacturing, saying it shouldn't be treated as an end-all soluti....
Online reviews can make or break a brand. Nick Lembo offers five best-practice methods for using review sites to reac....
Catherine Monson advises marketers to take it outside in the fight to cut through the marketing communications clutte....
Chris Brinkworth runs through the top four reasons customers abandon carts and look elsewhere.
Vishal Kawatra discusses the modern online marketplace, where consumers are distracted by an overload of content, and....
To be successful at niche marketing, businesses need to think beyond age and generation, and think more deeply about ....
It's time to think of diversity as an enabler and a powerful tool, and not merely an obligation, writes Jo Gaines.