How should brands be engaging with digital creators?
Influencers and digital creators have responded to a survey by HypeAuditor about how they communicate with brands and how ....
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The psychology of staying and leaving jobs
It’s forecast that by April 2022 circa 41 percent of Australians will resign from their jobs, but such predictions have ....
Is it time for marketers to look to Snap?
Once an app primarily used by youth, it seems that Snapchat is diversifying its capability and bringing people back to the....
The consumer shifts marketers need to know this holiday retail season
The challenges faced by retail over the last 19 months have had a major effect on consumers as well. Erin Holt reveals wha....
Smarter ways to align marketing with sales
There’s often a misconception in the B2B space that marketing is secondary to sales. In reality, the two need to wo....
Why data matters in workflow management tools
When it comes to project management tools, the world is now our oyster. Pre-COVID, workflow management platforms were alre....
Digital creators and the fallback of the social media outage
In October 2021, Facebook and its two other social platforms WhatsApp and Instagram experienced an outage. The social....
How can businesses can become more sustainable during peak online shopping season?
Across the globe, consumers are becoming more aware of the impact their purchases have on the planet. Australians are set ....
