Your latest marketing campaign: you
Have you ever considered your career development as a marketing campaign? Christopher Paterson, managing director at Alche....
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Too late for Woolworths?
With consistent competition from other major supermarkets, Woolworths has made big moves to reduce their prices, improve c....
6 mobile search and merchandising tips for the holidays
As the Christmas holidays approach at lightning speed,retailers consider sales strategies and consumer buying and shopping....
What is a good NPS score?
Karl Treacher is hearing this question more and more these days. Unfortunately, the answer isn’t as simple as the NPS qu....
Customer journey mapping: The transformational power of telling the customer’s story
Mark Cameron explains the process of customer journey mapping.
Transforming a busi....
Native advertising: buzz, bollocks or brilliance?
Graham Plant discusses native advertising, a tactic for which analysis of efficacy is only just now becoming possible.....
How to use the power of Instagram to market your brand
Not sure of how to use Instagram to its full potential for your brand? Jacqueline Bourke is here to help.
Why voice of the customer is friend, not foe of traditional market research
Market research always aimed to deliver insight, writes Chris Breslin, but the next step has to be the ability to deliver ....
