A great PR brief is not about what you want
Anthony Caruana shares tips for how to deliver a strong PR brief so marketers can maximise their efforts....
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As freelancers flood the market, it will be survival of the fittest
In an increasingly uncertain job market, people are turning to freelancing as a way forward. Tash Menon ....
Is your retail business on life support?
How the coronavirus outbreak has transformed brand collaboration for good
Brands are taking collective action to improve the wellbeing and livelihoods of their stakeholders. Moensie Rossier explor....
Is ‘edu-tainment’ the way forward in a COVID-19 world?
Amaury Tréguer unpacks the term ‘edu-tainment’ and how brands can shift their tone of voice to provide entertainment ....
Digital marketers: don’t forget the Boomers
Colin Barnard encourages digital marketers to let go of any ageist stereotypes and learn how to better connect with older ....
Brands. Be human or sit down
Teresa Aprile gets real about the current situation and the actual role that marketers play in humanising brands and ....
How to make the most of the coronavirus downtime and come out swinging on the other side
Now is the ideal time to focus on data and a good personalisation strategy, says Craig Flanders.
