How to incorporate reels into your content strategy
Instagram launched its reels feature in Australia in August, encouraging users to edit and create videos within the a....
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How 2020 has reshaped the future of marketing
Geraldine Teboul reflects on how 2020 has reshaped the industry....
Convergence of offline and online brand experiences: Are marketers ready?
Despite the ecommerce boom, in store retail sales are still a significant part of the customer experience. Vanessa Mi....
‘Tis the season to think differently about sustainability
The push towards sustainability isn't slowing down, in fact, post-COVID it is amping up. In the lead up to Christmas,....
LinkedIn 2020 – the juice in review
LinkedIn aficionado Sue Parker considers the myriad of changes and updates that the leading professional platform rol....
Demystifying authenticity on TikTok
Most people assume that TikTok is exclusive for Gen Z, but 50 percent of its users are between the ages of 18 to 35 â....
Five ways to improve your customer and employee experience
Experience management (XM) will play a pivotal role in optimising value for customers and working smarter in 2021. Vi....
Three free ways to improve your website ahead of the festive season
As businesses prepare for the festive season, Mark Randall shares three simple and free tips to improve a brand's web....
