Marketers: stop being a privacy liability – Forrester analyst on CX and data use
Brands using consumer data risk heavy fines and damaging press, says F....
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opinion
Running the orange light: why 2018’s data woes are all Trump’s fault
Recent world events have shone a light on personal data use by brands, political parties and media platforms, says Ty....
A voice search crash course – teaching your brand to talk
The time for brands to begin tuning their online presence for voice has arrived, says Michael Jenkins. Here is a brie....
Opinion: Why we don’t need to prepare young people for the ‘future of work’
There is no quick fix, says Shirley Jackson of the University of Melbourne. The economy should start focusing on job ....
The secret force behind elite football teams – data analytics in the World Cup
Teams have been using data to tune performance for a while now, but modern data analytics practice seems to go unnoti....
The feminine factor – Brideson on female leadership and brand loyalty
Rigid gender codes and tired leadership stereotypes affect us all, says Bec Brideson. As social tides shift, marketer....
Keep ’em coming back – how to provide a more consistent brand experience
It may not be the sexiest and might not have marketers jumping out of their seats, but consistency is of keen importa....
Five tips for protecting your brand against unsafe content online
Even though platforms such as Facebook and Youtube have made strides in ensuring brands don't appear to be promoting ....