Analytics – is sharing data the key to improving customer engagement and influence?
Companies using external data, as well as sharing their own with other parties, are....
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The times are changing: what a solid client-agency relationship looks like
A client and their agency should be like business partners, says Graeme Sanford, with each party committed to the suc....
AMI Awards for Marketing Excellence 2018 entries open
The annual AMI Awards for Marketing Excellence are presented to organisations and marketers who have achieved extraor....
Digital empowerment and innovation: how to lead the pack in CX
It's experiences, not products that sell. Here's how to make compelling CX a reality.
This article or....
Brands, briefs and lifestyles: your guide to managing global campaigns
A thorough understanding of brand values, a clear brief and a focus on creativity will help make your global campaign....
Distribution, budgets and platforms: who’s doing content well in Australia and how?
To plan and produce the best content marketing campaigns, it helps to understand the shifting landscape of the indust....
Is it time to advance your career with an MBA?
In the last five years, demand for MBA graduates has grown by 62%. What’s holding you back?
How purpose drives success – Eat My Lunch founder Lisa King
Marketing speaks with Lisa King, founder of New Zealand social enterprise st....