Background In 2008, ANZ Bank embarked on a $1 million sponsorship of the Australian tour of Wicked, one of the world’s most successful musicals. As the presenting sponsor, ANZ’s investment reflected the bank’s commitment to ...
Background The dark chocolate category has long been dominated by old world, stuffy and staid brands, driven by rational claims centred on provenance, craftsmanship and cocoa content. Dark chocolate consumers have traditionally constituted an older ...
Background Conventional wisdom says the way you start an ad agency is to find yourself a couple of like-minded souls, some groovy offices and a foundation client; however, new Sydney-based creative consultancy Cabana Boys aimed ...
Background Dunlop Volleys are quintessentially Australian – the iconic canvas shoe enjoys widespread appeal: indie kids and middle-aged parents alike all associate with the grassroots authentic Volley spirit. Our first ‘Exceptionally Average’ campaign, which saw ...
Background In March 2009, the New South Wales Police Force and New South Wales Government implemented a three-month gun amnesty urging Australians to surrender or register illegal firearms. The crackdown on illegal firearms was propelled ...
Gloria Jean’s Coffees is all about coffee. It positions itself as a coffee specialist passionately committed to creating the ultimate coffee experience from bean to cup. This involves not only providing its ‘guests’ with a ...
Background Caterpillar is best known as a manufacturer of large earthmoving and mining equipment. The compact construction equipment (CCE) range (skid steer loaders, mini excavators and multi-terrain loaders) is a more recent and less well-known ...
Background For more than 20 years, Asian Home Gourmet has brought Asia’s favourite recipes out of Chinatown and into 8000+ supermarkets in 41 countries. Cerebos Australia took over the distribution of the Asian Home Gourmet ...
Background The Holden Dealer Team (HDT) was a big hit in the 80’s, thanks to its owner and advocate Peter Brock. The cars the company produced are now Australian icons and collectors items worth many ...
Background The Tour de France (TDF) coverage on SBS in 2009 promised to be the biggest ever, with new levels of audience engagement created by brand-new features on sbs.com.au including live streaming of every stage. ...
