Tag: Case Study

Animals Australia’s emotive campaign featuring a pig singing ‘Somewhere’ from West Side Story affected more than 260,000 people to pledge against factory farmed products online, and 24,000 people per month to avoid buying them. Campaign: ...

The mighty repositioning of the Jeep brand with the ‘I bought a Jeep’ campaign made the brand relevant to SUV, sedan and wagon buyers and dramatically boosted sales. Campaign: ‘I Bought a Jeep’ Client: Jeep Agency: Cummins ...

This is the story of Barcelona City Council’s journey of repositioning its city’s brand to reflect the vibrant character of the city and its people. Project: Repositioning Barcelona Organisation: Barcelona City Council Background Barcelona is ...