Tag: Content creation
Tag: Content creation
By Melissa Laurie Most brands still think about employee-generated content (EGC) the way they thought about it five years ago – a nice-to-have involving a few enthusiastic employees posting on their own LinkedIn profiles. It ...
By Xavier Muhlebach I’ve sat in a lot of rooms where someone pitches a ‘big idea’. Usually it’s a format. Sometimes it’s a title. Occasionally it’s a deck with a mood board. What it almost ...
By Zoe Goodhardt Bringing a brand to life online requires consistent, relevant storytelling at a scale most businesses underestimate. In a crowded, attention-fragmented market, showing up occasionally isn’t enough. To remain relevant, particularly on social ...
By Erin Moy I wish I had made Make New Zealand the Best Place in the World to Have Herpes. The masterclass in communication from the New Zealand Herpes Foundation (NZHF) and Motion Sickness is ...
By Jamie Searle For years, ‘creators’ or influencer marketing was treated like an add-on for marketers. Working with vloggers, YouTubers or Instagrammers was something you bolted onto a plan when you needed relevance or reach ...
By Amaury Treguer Here’s the thing about prediction articles: they’re usually wrong, always optimistic, and inevitably full of trends that were already happening six months before anyone wrote about them. So let me be upfront. ...
By Stuart Hood Every so often, the internet hits pause. Right now, that pause has been dressed up as a return to 2016, meaning rougher posts, lower-fidelity videos, unpolished humour and a sense of looseness ...
By Shelley Friesen AI has moved faster than most brands’ ability to form a clear viewpoint of it. As a result, many are using it heavily without fully understanding what it’s good for, or where ...
By Stuart Hood Beginning today, Australia will enforce a landmark regulation: major social platforms must take reasonable steps to prevent anyone under 16 from holding an account. Instagram, TikTok, YouTube, Snapchat, X, Twitch, Reddit and ...
By Alexander Concannon For most startups, above-the-line marketing feels like playing with higher stakes. The reach is bigger, but so are the bills. Production, agency fees, voiceover talent, sound engineers, licensing, long lead times…it all ...
