While Google’s ad revenue is on a high, Yahoo is in decline with drops in both display and search advertising revenue for quarter four, 2011. The search group also experienced decline in its overall revenue ...
Corporate brands are more important than ever before as consumers look for anchors of trust in today’s uncertain climate, according to global research from PR network Weber Shandwick. The study found that corporate brands were ...
Engineers from Facebook, Twitter and Myspace have responded to Google’s introduction of social search by creating a social search tool of their own. The rival engineers have shown that Google does in fact have the ...
While Brazilians are big spenders, the Chinese are saving, Indians are study geeks and the Russians are on a downer, brands are looking at exponential growth in emerging markets over the next few years as ...
Optus has launched an online community to act as a customer service forum for its customers’ product and service related queries. ‘My Optus Community’, is, “designed to empower Optus customers to interact online, provide feedback ...
The Australian Competition and Consumer Commission (ACCC) is taking legal action against AirAsia for displaying misleading prices on its website, www.airasia.com/au. The consumer watchdog alleges some airfare prices listed on the Malaysian-based discount airline’s website ...
The new generation of smart TVs infiltrating our living rooms raises serious questions about the future of the advertising model traditionally associated with the small screen, but Unilever thinks it may have found the answer ...
Around 26,000 members of the world’s media will base themselves in London come the Games of the XXX Olympiad in July, bringing with them new wireless technologies set to challenge the capacity of London’s wireless ...
Google’s ad revenue continues to soar despite a slowdown at the end of 2011, with a total of US$36.53bn in ad revenue recorded for the year, a 29.4% increase on 2010. In its fourth quarter ...
It has been described as starting off where Google failed with its ‘Squared’ structured data and semantic search experiment. FindTheBest is a ‘comparison engine’ that extracts product information from web sources and adds in human ...
