Like all tech-based industries, telecommunications is a sector in flux. With game-changing devices making their presence felt, low-cost smartphones, tablets and an app economy are tipped to dominate the field of play for telecoms in ...
With app numbers set to explode in 2012, the task of monetising them becomes ever more challenging. A new study, however, suggests that future profitability for developers rests with the in-app purchase model championed by ...
Out of home (OOH) advertising has shown stable growth while other traditional media channels have declined. But this is not to say the OOH scene is standing still. Like all communications, out of home ad ...
High-profile web and technology organisations including Google and Wikipedia have gone ahead with planned protests against the Stop Online Piracy Act (SOPA), despite diminishing support for the Bill, which would restrict piracy but also render ...
The custom publications of ANZ Private and ANZ Trustees are set to relaunch this year with a change of publisher for both titles. ANZ Private’s luxury magazine, In Private, and ANZ Trustees’ philanthropy publication, The Journey of Giving, will ...
Despite the erosion of traditional advertising channels and a soft media market, out of home (OOH) advertising channels posted a 3.4% increase in 2011 with revenue of $494 million, according to figures from the Outdoor ...
The mobile payment scene has been a hive of activity in recent months, with trials of Google Wallet beginning in the US, bringing wallet-free potential through near-field communication (NFC) technology that is likely to become ...
Soon, it will be your TV watching you, as manufacturers move to integrate front-facing cameras, potentially enabling advertisers to know who’s watching and tailor their message accordingly. At the Consumer Electronics Show (CES) in Las ...
Consumer goods giant Procter and Gamble (P&G) has taken aim at increasing its reach in China as multinationals look to the Chinese countryside as the next engine of growth. According to a survey conducted by ...
At 18 minutes, it’s long for a YouTube video. But for a lecture into the current state of branding, a detailed insight into one of the world’s biggest brands and a breakdown of its strategy, ...
Australians are feeling good about the new year according to this week’s Roy Morgan Consumer Confidence Rating. Confidence jumped 9.4 points to reach its highest peak in eight months. But although it hasn’t been higher ...
The rights to use late civil rights activist, Dr Martin Luther King Jr, as a brand partner are for the first time available to brands. They don’t come cheap, however, with prices for the privilege ...
