B2B commerce continued to struggle to gain substantial revenue through digital commerce in 2015, a recent study by Accenture Interactive has found. Half of the 50 US-based senior digital and eCommerce professionals who participated in ...
Marketing cloud giants Adobe, Marketo, Oracle and Salesforce are leading the way in providing digital marketing hubs, new research from Gartner has found. The report on Digital Marketing Hubs ranked the four companies in the ...
Marijuana and business aren’t two things that generally work well together, but the recent loosening of laws, legalising cannabis in a number of cities across the world, is providing major branding opportunities in a largely ...
In 2015 more businesses opened up their data to employees, as more people came to see it as an important tool in completing their work. The move was a significant change for the world of ...
It was once considered a pipe dream, but mobile payment has steadily moved to the forefront, as major retailers investigate how the technology will enable them to enhance their customer’s experience. Major retailers from around ...
Apple has bolstered its music-making capabilities, with the introduction of a new app and a significant update to one of its mainstays, GarageBand. The new app, ‘Music Memos’, is essentially an adaption of the popular ...
Snapchat has been dubbed a rising star in the marketing world, however the app itself has well and truly established itself as a popular social media platform. The challenge for brands is to harness the ...
Bupa marketing director of Australia and New Zealand John Moore shares his list of books every marketer should read. We’re avid readers, and there are certain books that can make a lasting impression on our ...
ANZ Bank has come out of the closet, announcing itself as ‘GAYNZ’ to mark the 10th year of the bank’s sponsorship of Sydney’s Gay and Lesbian Mardi Gras. To celebrate the occasion, the bank has ...
54% of Australians that use taxi services now use Uber and ridesharing services. The latest Nielsen Australia ‘Consumer and Media View’ survey reveals that of the 3.8 million Australians that use taxi services, 54% now ...
Artists and families unite to tell stories of missing persons in unique awareness campaign. A new awareness campaign aiming to make missing people ‘unmissable’ has been launched by the Missing Persons Advocacy Network (MPAN). The campaign ...
Pegasystems has launched two new AI powered products, Paid Media Manager and Retail Advisor. At its Pegasystems 2017 event in Las Vegas, Pega introduced Paid Media Manager, which uses AI to help businesses serve more relevant ...
