2022 will be a critical year for marketers. Digital and eCommerce are accelerating, and Google’s 2023 plan to end support for third-party cookies is Chrome inching closer. Colin Barnard looks at how this is causing ...
Working with influencers to promote your brand should be a simple proposition: influencers are keen to promote great products, and help consumers find the right fit for them. Advertisers are always looking for new, loyal ...
Over the past few years, video has become the breakout star of the marketing world. Buoyed by the growth of short-form video sharing platforms such as TikTok and Instagram, video has become one of the ...
For the past seven years, Marketing Magazine has been giving me the opportunity to predict what the future of social holds for the coming year. You can check all my previous predictions right here: 2016, ...
There is no two ways about it – we are all pitching, promoting and selling in some way shape or form. For marketing folk, it’s part of their companies and agencies remit and DNA. But ...
For brands, data is everything. Those key insights into core consumers – how & when they shop, their key interests, and what makes them tick – are crucial in order to create powerful and tailored ...
Over the last 12 months, senior marketing leaders and their teams have faced many new challenges. Amid budget constraints, reduced headcounts and the shift to remote working, marketers have had to adapt marketing plans seemingly ...
With the cookipocalypse looming, the shift in demand for zero and first party data is expected to continue in the coming year. Paige Richardson looks at how demonstrating sufficient value in order to move away ...
The definitive goal of every interaction is to deliver a great experience which builds and strengthens the relationship with your customer. Period. Andrew Brown looks at how customer journeys are crucial to customer sentiment, which ...
The world of SEO is nuanced and ever-changing – but it’s rising in popularity and skyrocketing in importance. Mike Andrew understands how to wrap your head around the SEO world. Because, ultimately, your business is ...
With COVID-19 continuing to disrupt the national and international meetings and events sector, one Australian company is rewriting its marketing strategies to cater for the challenges of hybrid events. Emma Bowyer writes. ICMS Australasia became ...
I want you to engage in a thought experiment with me for a moment. Think about one thing that you used to take for granted but that today is obsolete by technology. Different people come ...
Over the past two years, there’s been an acceleration of the digital landscape in large part due to COVID-19. As a result, digital transformation has become front of mind for many businesses. On a business ...
